Senior Data Analyst — Media Analytics & Strategy

Publicis Groupe; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Senior Data Analyst to provide analytic support and strategic recommendations for a client account. You will work with the Analytics Manager and media teams, leveraging data to define campaign objectives and measure success across online and offline channels.

Responsibilities include data tracking, ongoing analysis with Excel/Python, and building a knowledge base to guide future media decisions.

Qualifications

• English proficiency at least B2+
• Experience with visualization tools (DV360/CM360/Tableau/Power BI)
• Strong Python and Excel skills
• Experience analyzing large data sets
• Database analysis skills (MS Access/SQL)

Responsibilities

• Work with Analytics Manager and media teams to create measurable online and offline campaign objectives and KPIs.
• Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting.
• Perform ongoing analysis using Excel, Python, and statistics software to optimize campaigns and provide client insights.
• Build knowledge on media, technology, and strategy to inform future media decisions on schedules, budgets, partners, and strategies.

Skills

English proficiency

Python

Advanced Excel

PowerPoint

Data analysis

SQL data analysis

Tools

Datorama

Tableau

Power BI

DV360

CM360

Meta Ads

Job description

Publicis Global Delivery is seeking a Senior Data Analyst to provide analytic support and strategic recommendations for a client account. You will work with the Analytics Manager and media teams, leveraging data to define campaign objectives and measure success across online and offline channels.

Responsibilities include data tracking, ongoing analysis with Excel/Python, and building a knowledge base to guide future media decisions.