Senior Creative Performance Strategist

Docplanner; Bogotá ciudad; Remote; COP 133,920,000 - 212,040,000; Full time

Benefits offered by this job

Healthcare insurance

Wellness programs

Remote work and flexible hours

Job summary

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across multiple markets. The role blends strategic thinking with hands-on campaign management and data-driven optimization, spanning local adaptation and global alignment.

You will bridge performance data with creative output, turning insights into sharper briefs, faster production cycles, and a proactive testing roadmap.

Qualifications

• 4+ years in performance marketing with a proven track record in creative strategy
• Hands-on experience in paid media performance, including campaign setup and management
• Experience managing creative production across multiple stakeholders at scale
• Strong analytical skills and ability to interpret creative performance data independently
• Experience designing and running structured creative tests, not ad hoc experiments
• Strong PM and cross-functional communication skills across Paid Ads, Design, Local Marketing, and Data Analytics teams
• Fluent English required; Spanish/Portuguese a strong plus

Responsibilities

• Define the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms
• Translate objectives and audience insights into actionable briefs
• Collaborate with local market teams to adapt global creative direction to local nuances
• Own end-to-end production workflow including briefing, content coordination, review, localization and trafficking
• Coordinate with in-house designers and freelancers to maintain timelines
• Build and maintain repeatable processes to reduce bottlenecks and rework
• Run structured A/B and multivariate tests across paid channels with clear hypotheses and metrics
• Develop reporting for creative performance (Meta Ads, Tableau, Amplitude) to identify winning elements
• Maintain a creative intelligence repository by market and format
• Ensure proper tracking is implemented and fatigue monitored
• Step into hands-on campaign management when needed

Skills

Performance Marketing

Creative Strategy

Campaign Management

Analytics

Project Management

Cross-functional Collaboration

Tools

Meta Ads

Tableau

Amplitude

HubSpot

Job description

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across multiple markets. The role blends strategic thinking with hands-on campaign management and data-driven optimization, spanning local adaptation and global alignment.

You will bridge performance data with creative output, turning insights into sharper briefs, faster production cycles, and a proactive testing roadmap.