Creative Strategist: AI-Driven B2B Growth & Ads

Power Digital; Colombia; Remote; COP 191,969,000 - 287,954,000; Full time

Job summary

Power Digital is seeking a Creative Strategist to lead paid social strategies across 8-10 client accounts. You will use data insights, consumer research, and brand knowledge to craft high-performing creative assets and messaging that drive growth.

The role requires strong copywriting, ability to translate insights into actionable campaigns, and collaboration with teams to execute and optimize ads across platforms. This is a high-impact, client-facing position within our Creative Strategy group.

Qualifications

• Experience using Meta Ads Manager or similar platforms to drive paid social performance.
• Ability to pull and analyze performance data to inform creative roadmaps.
• Proficient in writing effective ad copy and scripts for video/assets.
• Strong communication with clients and cross-functional teams to ensure alignment.

Responsibilities

• Leads paid social creative strategy for 8-10 clients.
• Designs high-performing creative assets using data insights and brand research.
• Collaborates with internal teams and client management.
• Maintains clear client communications and manages expectations.
• Iterates and ideates to meet or exceed performance goals.
• Writes strategic consumer-centric messaging and directs production and review of ads.
• Leads internal creative team synchronizations and brainstorming sessions.
• Acts as client POC for creative strategy and scope of edits.

Skills

Meta Ads Manager

Performance data analysis

Ad copywriting

Client communication

Cross-team collaboration

AI tooling (Nova)

Job description

Power Digital is seeking a Creative Strategist to lead paid social strategies across 8-10 client accounts. You will use data insights, consumer research, and brand knowledge to craft high-performing creative assets and messaging that drive growth.

The role requires strong copywriting, ability to translate insights into actionable campaigns, and collaboration with teams to execute and optimize ads across platforms. This is a high-impact, client-facing position within our Creative Strategy group.