Remote Senior Creative Strategist: DTC & Performance

Ethnik Living; Colombia; Remote; COP 108,469,000 - 180,781,000; Part time

Benefits offered by this job

Remote work

Contract role

Competitive compensation (USD 3,000–5,

000 per month)

Job summary

Ethnik Living, a Los Angeles‑based furniture and home décor brand, seeks a Senior Creative Strategist to own performance‑driven creative strategies across product categories and digital channels. You’ll transform insights into compelling concepts and guide assets from idea to execution.

Collaborate with Growth, Design, Product, and Branding teams; analyze metrics like CTR, ROAS, and CPA; build testing plans and iterate on creative concepts for launches, evergreen campaigns, and retargeting.

Qualifications

• 3+ years of hands‑on creative strategy experience in DTC e‑commerce or performance advertising.
• Proven experience developing creative strategies for US‑facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, briefs, and testing frameworks.
• Excellent written and spoken English with strong US‑market copywriting skills.
• A portfolio or case studies demonstrating creative strategy ownership and measurable results.

Responsibilities

• Own creative strategy across assigned product categories, from customer research and concept development to testing and performance analysis.
• Develop new concepts, messaging angles, target audiences, formats, and testing priorities.
• Develop campaign concepts for product launches, evergreen acquisition, seasonal promotions, and remarketing.
• Write compelling hooks, UGC scripts, video concepts, storyboards, and creative briefs.
• Guide creative development across static ads, short-form video, product demonstrations, and lifestyle content.
• Review creative assets and provide clear, constructive feedback to improve execution.
• Collaborate with Growth, Graphic Design, Product, and Branding Teams.
• Analyze campaign performance using metrics including hook rate, hold rate, CTR, CPA, ROAS, and conversion rate.
• Identify winning patterns and opportunities for iteration.
• Build structured testing plans for creative angles, hooks, formats, and messaging.
• Use performance insights to inform future creative production and improve advertising effectiveness.
• Conduct competitor creative research and analyze customer reviews, feedback, and market trends.

Skills

Creative strategy

Performance advertising

US market copywriting

UGC concepts

Analytics

Cross-functional collaboration

Portfolio/Case studies

Tools

Meta Ads Manager

GA4

Shopify

Canva

Adobe Creative Cloud

Job description

Ethnik Living, a Los Angeles‑based furniture and home décor brand, seeks a Senior Creative Strategist to own performance‑driven creative strategies across product categories and digital channels. You’ll transform insights into compelling concepts and guide assets from idea to execution.

Collaborate with Growth, Design, Product, and Branding teams; analyze metrics like CTR, ROAS, and CPA; build testing plans and iterate on creative concepts for launches, evergreen campaigns, and retargeting.