Senior Creative Strategist

ETHNIK LIVING; Colombia; Remote; COP 108.469.000 - 180.781.000; Teilzeit

Benefits dieser Stelle

Remote work

Contract role

Competitive compensation (USD 3,000–5,

000 per month)

Zusammenfassung

Ethnik Living, a Los Angeles‑based furniture and home décor brand, seeks a Senior Creative Strategist to own performance‑driven creative strategies across product categories and digital channels. You’ll transform insights into compelling concepts and guide assets from idea to execution.

Collaborate with Growth, Design, Product, and Branding teams; analyze metrics like CTR, ROAS, and CPA; build testing plans and iterate on creative concepts for launches, evergreen campaigns, and retargeting.

Qualifikationen

• 3+ years of hands‑on creative strategy experience in DTC e‑commerce or performance advertising.
• Proven experience developing creative strategies for US‑facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, briefs, and testing frameworks.
• Excellent written and spoken English with strong US‑market copywriting skills.
• A portfolio or case studies demonstrating creative strategy ownership and measurable results.

Aufgaben

• Own creative strategy across assigned product categories, from customer research and concept development to testing and performance analysis.
• Develop new concepts, messaging angles, target audiences, formats, and testing priorities.
• Develop campaign concepts for product launches, evergreen acquisition, seasonal promotions, and remarketing.
• Write compelling hooks, UGC scripts, video concepts, storyboards, and creative briefs.
• Guide creative development across static ads, short-form video, product demonstrations, and lifestyle content.
• Review creative assets and provide clear, constructive feedback to improve execution.
• Collaborate with Growth, Graphic Design, Product, and Branding Teams.
• Analyze campaign performance using metrics including hook rate, hold rate, CTR, CPA, ROAS, and conversion rate.
• Identify winning patterns and opportunities for iteration.
• Build structured testing plans for creative angles, hooks, formats, and messaging.
• Use performance insights to inform future creative production and improve advertising effectiveness.
• Conduct competitor creative research and analyze customer reviews, feedback, and market trends.

Kenntnisse

Creative strategy

Performance advertising

US market copywriting

UGC concepts

Analytics

Cross-functional collaboration

Portfolio/Case studies

Tools

Meta Ads Manager

GA4

Shopify

Canva

Adobe Creative Cloud

Jobbeschreibung

Ethnik Living is a Los Angeles-based furniture and home décor brand offering distinctive, thoughtfully designed pieces for residential and commercial spaces across the United States.

Senior Creative Strategist

Ethnik Living is a Los Angeles-based furniture and home décor brand offering distinctive, thoughtfully designed pieces for residential and commercial spaces across the United States.

Role

We're looking for a Senior Creative Strategist to own and develop performance-driven creative strategies across our product categories and digital advertising channels.

You’ll turn consumer insights, competitive research, and advertising performance data into compelling creative concepts, then guide their execution from initial idea to final asset.

Key Responsibilities

Creative Strategy & Category Ownership

• Own creative strategy across assigned product categories, from customer research and concept development to testing and performance analysis.
• Develop new concepts, messaging angles, target audiences, formats, and testing priorities.
• Develop campaign concepts for product launches, evergreen acquisition, seasonal promotions, and remarketing.

Creative Development & Production

• Write compelling hooks, UGC scripts, video concepts, storyboards, and creative briefs.
• Guide creative development across static ads, short-form video, product demonstrations, and lifestyle content.
• Review creative assets and provide clear, constructive feedback to improve execution.
• Collaborate with Growth, Graphic Design, Product, and Branding Teams.

Performance Analysis & Optimization

• Analyze campaign performance using metrics including hook rate, hold rate, CTR, CPA, ROAS, and conversion rate.
• Identify winning creative patterns, underperforming concepts, and opportunities for iteration.
• Build structured testing plans for creative angles, hooks, formats, and messaging.
• Use performance insights to inform future creative production and improve advertising effectiveness.
• Conduct competitor creative research and analyze customer reviews, feedback, and market trends.

Requirements

What we’re looking for

• 3+ years of hands‑on creative strategy experience in DTC e‑commerce or performance advertising.
• Proven experience developing creative strategies for US‑facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, creative briefs, and testing frameworks.
• Experience working with designers, video editors, and content creators.
• Strong analytical skills and the ability to translate advertising data into creative decisions.
• Excellent understanding of consumer psychology, brand positioning, and direct‑response marketing.
• Excellent written and spoken English, with strong US‑market copywriting skills.
• A proactive, organized approach and the ability to manage multiple creative projects independently.
• A portfolio or case studies demonstrating creative strategy ownership and measurable results.

Nice to Have

• Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
• Experience with higher‑ticket or considered‑purchase products.
• Experience coordinating creator‑led or influencer advertising campaigns.
• Familiarity with Shopify and e‑commerce customer journeys.
• Experience working in a fast‑growing international brand or agency environment.

Tech Stack

Experience with the following tools or equivalent platforms is valuable:

• Meta Ads Manager and Meta Ads Library
• Motion, Northbeam, or similar creative analytics tools
• Google Analytics 4 (GA4)
• Foreplay
• Canva
• Shopify Analytics
• Adobe Creative Cloud
• Frame.io or equivalent creative review tools
• ChatGPT, Claude, or comparable AI tools
• TikTok Creative Center

and other creative research platforms

Location: Remote

Contract Type: Contract

Compensation: 3,000–5,000 USD per month