Senior Fashion Media Lead — Paid Growth & Strategy

Power Digital; Colombia; Teletrabalho; COP 97 094 000 - 174 769 000; Tempo integral

Resumo da oferta

Power Digital is seeking a Paid Advertising Strategist to own the execution, performance and growth of campaigns within your book of business. You will link client success to business goals, and collaborate with leadership to evolve strategy across the media mix.

You will report on performance, drive optimizations and guide the team in keyword research, ad copy and bid strategies. Role requires 2+ years in direct response marketing, hands-on Meta Ads and SEM, and strong communication and project

Qualificações

• 2-3 years of digital marketing experience in an agency setting.
• Minimum 2 years of Direct Response marketing experience in E‑commerce, Lead Gen or B2B.
• Hands-on with Meta Ads for direct response campaigns and SEM.
• Strong ability to develop and optimize campaigns and communicate results.

Responsabilidades

• Own and execute performance marketing across paid social and paid media channels.
• Manage budgets, monitor KPIs, and optimize campaigns for growth.
• Provide clear client reporting, insights, and strategic recommendations.
• Collaborate with account leadership to evolve strategy within the media mix.
• Coordinate with Specialists to execute builds and optimizations.

Conhecimentos

Digital marketing

Agency experience

Direct response

Meta Ads

SEM

Campaign optimization

Data-driven insights

Communication skills

Project management

Ferramentas

Google Analytics

Google Ads

LinkedIn Ads

Facebook Ads

Excel

Descrição da oferta de emprego

Power Digital is seeking a Paid Advertising Strategist to own the execution, performance and growth of campaigns within your book of business. You will link client success to business goals, and collaborate with leadership to evolve strategy across the media mix.

You will report on performance, drive optimizations and guide the team in keyword research, ad copy and bid strategies. Role requires 2+ years in direct response marketing, hands-on Meta Ads and SEM, and strong communication and project