Digital Strategy Senior Associate - Data-Driven Campaigns

WPP; Bogotá; Hybrid; COP 78,120,000 - 122,760,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Digital strategy planning & execution senior associate to develop, implement, and monitor advertising strategies across ATL and digital channels. You will optimize campaigns with a test-and-learn approach, focusing on CTR, ROI, CPC, and client satisfaction.

The role emphasizes collaboration with clients and internal teams, budget stewardship, and delivering measurable growth while operating in a hybrid setup with in-office days.

Qualifications

• Campaign strategy and media planning across ATL and digital channels.
• Data-driven approach to optimize campaigns and test-and-learn.
• Track metrics (CTR, ROI, CPC) and report results.

Responsibilities

• Design and manage advertising campaigns for traditional and digital channels.
• Plan, buy, and optimize media to improve performance and efficiency.
• Use data to develop strategy and improve campaign results.
• Create clear performance reports for clients and internal teams.

Skills

Campaign strategy

Media planning

Data analysis

Performance measurement

Budget management

Client collaboration

Reporting

Job description

WPP Media is seeking a Digital strategy planning & execution senior associate to develop, implement, and monitor advertising strategies across ATL and digital channels. You will optimize campaigns with a test-and-learn approach, focusing on CTR, ROI, CPC, and client satisfaction.

The role emphasizes collaboration with clients and internal teams, budget stewardship, and delivering measurable growth while operating in a hybrid setup with in-office days.