Senior Associate, Digital Strategy & Campaign Optimization

Wpp Group; Bogotá ciudad; Hybrid; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Senior Associate in digital strategy planning and execution to develop, implement, and monitor advertising strategies across ATL and digital channels. The role emphasizes data-driven decision making, campaign optimization, and delivering measurable ROI while maintaining brand visibility.

You will collaborate with clients and internal data teams, manage budgets, and report on performance metrics to drive growth and client satisfaction.

Qualifications

• Campaign Strategy: Design and manage advertising campaigns for both traditional and digital channels.
• Media Expertise: Plan, select, and buy media efficiently, always looking for new ways to improve.
• Data Analysis: Use data to build strategies, analyze campaign results, and make improvements.
• Performance Focus: Track key metrics (CTR, ROI, CPC) to ensure campaigns hit goals and are efficient.
• Budget Management: Manage campaign spending, aim for cost savings, and prevent overspending.
• Client Collaboration: Work well with clients and internal teams to get things done.
• Reporting: Create clear reports on campaign performance and optimization efforts.

Skills

Campaign Strategy

Media Expertise

Data Analysis

Performance Focus

Budget Management

Client Collaboration

Team Collaboration

Reporting

Job description

WPP Media is seeking a Senior Associate in digital strategy planning and execution to develop, implement, and monitor advertising strategies across ATL and digital channels. The role emphasizes data-driven decision making, campaign optimization, and delivering measurable ROI while maintaining brand visibility.

You will collaborate with clients and internal data teams, manage budgets, and report on performance metrics to drive growth and client satisfaction.