This Company is seeking a Sales Development Representative (SDR) to support the growth initiatives by identifying prospective clients, conducting outbound outreach, qualifying opportunities, and generating qualified meetings for the sales leadership.
This role is focused on building the top of the sales funnel and developing new business opportunities within the U.S. market. The ideal candidate is a strong communicator who is persistent, organized, comfortable with high-volume outbound prospecting, and motivated by measurable results.
About The Company:
The Company partners with organizations to provide strategic and operational HR support. Our team helps businesses strengthen their people operations through customized HR solutions designed around their workforce and organizational needs.
As a SALES DEVELOPMENT REPRESENTATIVE, this role could include:
- Research companies that align with our Ideal Client Profile (ICP) and identify key decision-makers, including CEOs, Presidents, COOs, CFOs, and HR leaders.
- Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, and other prospecting tools.
- Conduct consistent outbound prospecting through cold calls, personalized emails, LinkedIn outreach, and follow-up campaigns.
- Identify relevant business needs and trigger events that may create opportunities for HR services.
Lead Qualification & Appointment Setting
- Engage prospective clients to understand their current HR structure, business needs, challenges, timing, and potential fit.
- Qualify opportunities and schedule meetings with the Director of Strategic Growth.
- Maintain consistent follow-up with prospects throughout the outreach process.
- Support meeting confirmations and ensure qualified opportunities transition effectively to sales leadership.
- Maintain accurate prospect, activity, follow-up, and opportunity information within the CRM.
- Track outreach activity, prospect engagement, lead conversion, and meetings generated.
- Provide insights into prospect activity, market trends, and opportunities that may strengthen outbound campaigns.
- Minimum 2 years of experience in Sales Development, Business Development, Lead Generation, or a similar outbound sales role.
- Professional-level English fluency, with strong verbal and written communication skills.
- Demonstrated experience with B2B outbound prospecting, including cold calling and email outreach.
- Experience prospecting or supporting U.S.-based companies and decision-makers strongly preferred.
- Experience using CRM and prospecting tools such as LinkedIn Sales Navigator, Apollo, GoHighLevel, or Zoho CRM.
- Strong organization, follow-through, attention to detail, and ability to manage a high volume of prospecting activity.
- Self-motivated, persistent, coachable, and comfortable working toward defined activity and pipeline goals.
- Experience within HR consulting, professional services, staffing, payroll, PEO, benefits, or SaaS is preferred.
- Availability to work hours that provide consistent overlap with U.S. business hours is required.