Col - Retention Manager

Tidal; Bogotá ciudad; Remote; COP 107,363,000 - 125,257,000; Full time

Job summary

Tidal is hiring a Retention Manager to support a fast-growing global eCommerce brand, focusing on the technical and analytical side of lifecycle marketing. You’ll own structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive, aiming to improve customer lifetime value and repeat purchases.

You’ll be part of a performance marketing team, executing campaigns, flows, and automations, including A/B testing and content uploading.

Qualifications

• 3-5 years freelancing experience.
• 3-6+ years in email/lifecycle/retention marketing for eCommerce or DTC brands.
• Strong Klaviyo and Attentive expertise.
• Experience building experimentation and testing frameworks.
• Data-driven, structured, execution-focused.
• Excellent English communication (C1/C2).
• Experience with high-growth/global eCommerce brands is a plus.

Responsibilities

• Own hands-on execution of email and SMS retention in Klaviyo.
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment).
• Build and schedule an always-on campaign calendar with marketing team.
• Develop and execute testing strategies across segmentation, timing, offers, and flow logic.
• Monitor performance and translate insights into optimizations.
• Partner with internal teams to align retention with growth and brand goals.
• Maintain data hygiene, segmentation logic, and documentation in Klaviyo.

Skills

Email marketing

Lifecycle marketing

Retention campaigns

AB testing

Data-driven

Tools

Klaviyo

Attentive

Shopify / eCommerce

Google Sheets

Google Docs

Analytics tools

PM tools (Asana, Monday.com)

Job description

Job Title: Retention Manager

Contractor Fee: $3,000 - $3,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We are hiring a Retention Manager to support a fast-growing global eCommerce brand, focused on the technical and analytical side of lifecycle marketing. This role owns the structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive - building scalable flows, segmentation, and testing frameworks that improve customer lifetime value, repeat purchases, and engagement. This is not a copywriting role; content is handled internally. Instead, you’ll help a performance marketing team execute campaigns, flows, and automations, including A/B testing and content uploading.

Key Responsibilities:

• Own hands-on execution of email and SMS retention in Klaviyo
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment, etc.)
• Build and schedule an always-on campaign calendar with the help of the marketing team
• Develop and execute structured testing strategies across segmentation, timing, offers, and flow logic
• Monitor performance and translate insights into clear optimizations
• Partner with internal teams to align retention efforts with broader growth and brand goals
• Maintain strong data hygiene, segmentation logic, and documentation within Klaviyo

Software/Platforms/Tools:

• Klaviyo (advanced, hands-on experience required)
• Attentive (SMS)
• Shopify or similar eCommerce platforms
• Google Sheets and Google Docs
• Analytics and reporting tools
• Project management and collaboration tools (Asana, Monday.com, or similar)

Qualifications:

• 3-5 years of freelancing experience
• 3-6+ years of experience in email, lifecycle, or retention marketing for eCommerce or DTC brands
• Strong technical expertise in Klaviyo (flows, segmentation, testing, analytics) and Attentive
• Experience building experimentation and testing frameworks
• Data-driven, structured, and comfortable with execution
• Excellent English communication skills (C1 or C2 level)
• Experience with high-growth or global eCommerce brands is a plus

Shift Schedule:

• Monday to Friday with US Central Time business hours preferred