Retail Marketing Manager

Samsung Electronics; Colombia; On-site; COP 180,000,000 - 260,000,000; Full time

Benefits offered by this job

Health and wellness programs

Professional development opportunities

Global networking

Job summary

Samsung Electronics in Bogotá seeks a TV Retail Marketing Manager to maximize sell-outs through dealer partnerships and optimized store SKUs. You will drive premium product upsell and manage inventory to reduce faults and obsolescence.

You will lead data-driven analyses of store performance, map high-growth retailers, and translate product strategies into compelling in-store messages and actions.

Qualifications

• Bachelor's degree in industrial engineering, business administration or related field.
• 8+ years in strategy and POS execution, vendors control, KV development and execution.
• Budget management aligned to targets and ROS-based CP recovery.
• Experience training sales teams on product strategy and messaging.
• Brand strategy implementation at POS with measurable results and cross-functional collaboration.

Responsibilities

• Maximize sell-outs by working with dealers at store level.
• Strengthen profit-based upselling by optimizing SKU for each store.
• Minimize faulty products and obsolete inventory through store inventory management.
• Analyze store sales data to identify KPIs and propose retailer collaborations.

Skills

Leadership

Communication

English proficiency

Strategic thinking

Education

Bachelor's degree in industrial engineering, Business Administration, International Business, or a related field

Job description

Position Summary

TV Retail Marketing Manager | Samsung Electronics

Highlights

• Location: Bogotá
• Type of contract: Permanent contract, Full time
• Work Modality: [On Site]

Who are we?

Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.

Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.

We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.

Join us at Samsung and find your opportunity to do what you can't.

Role And Responsibilities

Maximize sell-outs by working with the dealers on store level

Strengthen profit-based upselling of premium products by optimizing SKU (Stock Keeping Unit) for each store

Minimize faulty products and obsolete inventory through stores inventory management

Key Job Responsibilities

• Analyze store sales data to identify low performing KPIs (Key Performance Index) of the retailers and participate in the proposal of collaboration to retailers
• Carry out retail mapping to select the stores with the highest growth potential with retailers to achieve the maximum return on investment
• Analyze to determine the most suitable products to display in stores based on retail mapping and the sales characteristics of each store
• Analyze to determine the most suitable products to display in stores based on retail mapping and the properties of each store.

Skills and Qualifications

• Bachelor's degree in industrial engineering, Business Administration, International Business, or a related field
• At least 8 years of experience in strategy and POS execution, Vendors control, KV development and execution
• Budget Management according to target, CP recover based on ROS of activities
• Promotors Team training and reduce promotors Turnover, develop channels strategy and execution side by side with PM heads
• Experience training sales teams on product strategy, key selling points, and product differentiation, translating technical information into clear, conversational sales messages.
• Experience implementing brand strategies at the point of sale to drive sell-out, with a focus on execution, performance tracking, and measurable results
• Strong leadership and communication skills, with a results-oriented mindset.
• English proficiency

Why is Samsung Electronics the place to be?

Join a Global Team

Work with a dynamic and diverse team, constantly interacting with different cultures.

Tackle Big Challenges

Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.

Shape the Future

Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.

Make an Impact

Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.

Benefits

• Comprehensive health and wellness programs
• Professional development opportunities
• Global networking and collaboration