Retail Marketing Lead: Data-Driven Growth (Onsite Bogotá)

Samsung Electronics America; Bogotá; On-site; COP 120,000,000 - 240,000,000; Full time

Benefits offered by this job

Comprehensive health and wellness

Professional development opportunities

Global networking and collaboration

Job summary

Samsung Electronics in Bogotá is seeking a TV Retail Marketing Manager to lead in-store marketing and sell-out programs across dealer networks. This permanent, full-time role is on-site and requires strong leadership and strategic execution.

You will optimize SKUs, analyze store performance, and map retailers with growth potential to maximize ROI while aligning with brand standards and product messaging. English proficiency is required.

Qualifications

• Bachelor's degree in a related field is required.
• 8+ years of experience in strategy and POS execution and related areas.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Maximize sell-outs by working with dealers on store level initiatives.
• Strengthen upselling of premium products by optimizing SKU assortment per store.
• Manage stores inventory to minimize faulty products and obsolescence.
• Analyze store sales data to identify low performing KPIs and propose retailer collaborations.
• Car ry out retail mapping to select stores with highest growth potential to maximize ROI.
• Determine the most suitable products to display based on mapping and store characteristics.

Skills

Leadership

Communication

Sales training

English proficiency

Education

Bachelor's degree in industrial engineering

Bachelor's degree in Business Administration

Bachelor's degree in International Business

Job description

Samsung Electronics in Bogotá is seeking a TV Retail Marketing Manager to lead in-store marketing and sell-out programs across dealer networks. This permanent, full-time role is on-site and requires strong leadership and strategic execution.

You will optimize SKUs, analyze store performance, and map retailers with growth potential to maximize ROI while aligning with brand standards and product messaging. English proficiency is required.