Remote Paid Ads Creative Strategist

North Davis Project Illumination; Sur; Remote; COP 215,969,000 - 308,528,000; Full time

Benefits offered by this job

100% remote team

Education stipend $500/quarter

Performance-driven culture

Job summary

North Davis Project Illumination is seeking a Creative Strategist to turn insights into high-performing ad concepts for 3–5 eCommerce brands. You will own the creative strategy loop, test hypotheses, and scale winning ideas across Meta, TikTok, and other paid channels.

You’ll collaborate with creators, editors, designers, and account managers, ensuring clear briefs, fast production, and data-driven next steps to drive measurable results.

Qualifications

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce).
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.).
• Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta.
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling.
• Comfortable working with UGC creators, editors, and designers—and giving clear feedback.
• Analytical mindset: you can turn performance data into specific creative next steps.
• Excellent communication, organization, and time-management skills.

Responsibilities

• Own the full creative strategy loop: hypothesis → test → learn → scale.
• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms.
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners.
• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA.
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities.
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
• Maintain a high creative bar while ensuring consistent weekly output.
• Keep production moving fast without sacrificing clarity or quality.

Skills

Paid social

UGC ads

Creative testing

Performance metrics

Communication

Job description

North Davis Project Illumination is seeking a Creative Strategist to turn insights into high-performing ad concepts for 3–5 eCommerce brands. You will own the creative strategy loop, test hypotheses, and scale winning ideas across Meta, TikTok, and other paid channels.

You’ll collaborate with creators, editors, designers, and account managers, ensuring clear briefs, fast production, and data-driven next steps to drive measurable results.