Marketing Strategist

Leadgentic; Colombia; A distancia; COP 112.317.484 - 157.244.477; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive base salary ($30,000 - $42,000 USD/Year)

Career growth opportunities (path to Senior Strategist)

Access to premium marketing tools and training materials

Fully remote flexibility

Descripción de la vacante

A performance-focused digital marketing agency in Colombia is seeking an experienced Marketing Strategist to lead strategy development across client accounts. You will own the strategy, analyze performance metrics, and collaborate with various teams to ensure successful campaigns. The ideal candidate has over 5 years in digital marketing and excellent communication skills. This role offers a competitive salary and the flexibility to work fully remote.

Formación

• 5+ years in digital marketing strategy or performance marketing.
• Advanced technical knowledge of Google Ads, Meta Ads, SEO, and CRO.
• Excellent written and verbal English communication skills.

Responsabilidades

• Develop custom digital marketing strategies tailored to client goals.
• Collaborate with media buyers for high-performing ad campaigns.
• Monitor funnel performance and drive conversion optimization.

Conocimientos

Digital marketing strategy

Performance marketing

Technical knowledge of Google Ads

Technical knowledge of Meta Ads

SEO principles

CRO principles

Data analysis

Excellent English communication

Herramientas

Google Analytics (GA4)

SEMrush

Ahrefs

Monday.com

GoHighLevel (CRM)

Descripción del empleo

About Us

Leadgentic is a performance-focused digital marketing agency that builds scalable growth systems for businesses across multiple industries. We specialize in digital strategy, paid media (Google & Meta), SEO, automation, and CRO — helping our clients double or even 10X their revenue with data-driven campaigns.

Position Overview

We’re seeking an experienced Marketing Strategist to lead strategy development across client accounts. This role is the bridge between data and creative — turning insights into actionable campaigns that deliver real ROI. You will not just "manage" accounts; you will own the strategy, analyze performance metrics, uncover opportunities, and guide cross-department collaboration between media buyers, SEO team, and content specialists to ensure every campaign hits its target. When a campaign underperforms, you’ll diagnose, refine, and relaunch stronger.

Key Responsibilities

• Develop custom digital marketing strategies tailored to each client’s goals, integrating SEO, Google Ads, Meta Ads, and CRO into a cohesive growth engine.
• Collaborate with media buyers to ensure high-performing ad campaigns on Meta and Google that achieve target ROAS, utilizing tools like Motion App and Looker Studio for deep analysis.
• Partner with the SEO team to enhance visibility, keyword rankings, and site engagement using data from SEMrush and Ahrefs.
• Monitor funnel performance, landing pages, and lead quality to drive conversion optimization using heatmaps (Clarity) and analytics.
• Craft creative concepts and messaging frameworks for ad campaigns, working closely with video editors to produce high-converting OGC/UGC ads.
• Analyze campaign data daily and report actionable insights to internal teams and clients via Monday.com and live dashboards.
• Refine underperforming campaigns by identifying root causes (e.g., creative fatigue, offer alignment) and adjusting strategy immediately.

Qualifications & Requirements

• 5+ years in digital marketing strategy or performance marketing with a deep understanding of the full funnel.
• Advanced technical knowledge of Google Ads, Meta Ads (Ads Manager), SEO, and CRO principles.
• Excellent written and verbal English communication skills, able to articulate complex strategies clearly to clients and lead internal teams effectively.
• Proof of performance: showcase specific case studies with quantifiable results (e.g., "Increased ROAS from 2.0 to 4.5 in 3 months," or "Improved Landing Page CVR by 15% via A/B testing").
• Proficiency with Google Analytics (GA4), GTM, SEMrush, Ahrefs, GoHighLevel (CRM), and project management tools like Monday.com.
• Analytical mindset: interpret data visualization tools (Looker Studio, Motion) to make budget allocation decisions.

The Hiring Process

We take our hiring seriously to ensure the right fit for our high-performance culture.

1. Application & Portfolio Review: we review your resume and required case studies.
2. Culture & Strategy Interview: a deep dive into your experience and problem-solving approach.
3. Technical Skills Assessment: finalists complete a paid test project or detailed technical assessment to verify hands-on expertise in SEO audits, ad account structure, and CRO logic before an offer is made.

Benefits

• Competitive base salary ($30,000 - $42,000 USD/Year)
• Career growth opportunities (path to Senior Strategist)
• Access to premium marketing tools (Motion, SEMrush, etc.) and training materials.
• Fully remote flexibility with a supportive, high-performance culture.

How to Apply

If you’re a strategist who thrives on data, creativity, and growth-driven performance, we’d love to meet you.

To apply, please submit:

• Your Resume/CV.
• A Portfolio or Case Studies PDF: clearly highlighting ROI, ROAS, and CVR improvements from prior agency work. Applications without quantifiable case studies will not be considered.