Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

North Davis Project Illumination; Sur; Remote; COP 215,969,000 - 308,528,000; Full time

Benefits offered by this job

100% remote team

Education stipend $500/quarter

Performance-driven culture

Job summary

North Davis Project Illumination is seeking a Creative Strategist to turn insights into high-performing ad concepts for 3–5 eCommerce brands. You will own the creative strategy loop, test hypotheses, and scale winning ideas across Meta, TikTok, and other paid channels.

You’ll collaborate with creators, editors, designers, and account managers, ensuring clear briefs, fast production, and data-driven next steps to drive measurable results.

Qualifications

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce).
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.).
• Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta.
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling.
• Comfortable working with UGC creators, editors, and designers—and giving clear feedback.
• Analytical mindset: you can turn performance data into specific creative next steps.
• Excellent communication, organization, and time-management skills.

Responsibilities

• Own the full creative strategy loop: hypothesis → test → learn → scale.
• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms.
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners.
• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA.
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities.
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
• Maintain a high creative bar while ensuring consistent weekly output.
• Keep production moving fast without sacrificing clarity or quality.

Skills

Paid social

UGC ads

Creative testing

Performance metrics

Communication

Job description

About the Role

A fast-growing performance marketing agency is looking for a Creative Strategist who can turn insights into ad concepts that actually convert. You’ll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks.

This is a fully remote, full-time position for candidates located in the U.S. or Canada, ideal for someone who loves blending creative instincts with performance thinking. You’ll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels.

If you’re the kind of person who loves digging into performance, spotting patterns, and translating them into clear creative direction -this role is for you.

What You’ll Do

You’ll own the full creative strategy loop: hypothesis → test → learn → scale.

• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms

• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners

• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA

• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities

• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting

• Maintain a high creative bar while ensuring consistent weekly output

• Keep production moving fast without sacrificing clarity or quality

What We’re Looking For

You’re a creative thinker who can also speak fluent performance.

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce)

• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)

• A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta

• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling

• Comfortable working with UGC creators, editors, and designers—and giving clear feedback

• Analytical mindset: you can turn performance data into specific creative next steps

• Excellent communication, organization, and time-management skills

Bonus Points

Not required, but nice to have.

• Experience running or supporting creative testing frameworks

• Background in agencies or multi-brand environments

• Familiarity with eCommerce customer psychology and funnel thinking

• Comfort presenting creative learnings to internal or client-facing teams

Points What You'll Get

• Competitive compensation based on experience

• 100% remote team + async-friendly workflow

• Direct impact on the growth of exciting eCommerce brands

• $500 quarterly education stipend for courses, workshops, or coaching

• High ownership, fast growth, and a team that values smart experiments and clear communication

Why This Role Might Be a Fit

• You love creative that performs—not just creative that looks cool
• You’re naturally curious about why certain ads win
• You move fast, test smarter, and learn on loop
• You enjoy collaborating with creators and giving clear creative direction
• You want to grow in a role where your thinking directly drives results