Remote Demand Gen Builder—SaaS Growth & Webinars

Sur Global; Colombia; Remote; COP 42,000,000 - 70,000,000; Full time

Benefits offered by this job

Fully remote

15 days PTO

Holidays

Job summary

Sur Global is seeking a Demand Generation Marketer to own hands-on programs that generate qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will turn high-level growth priorities into campaigns that attract the right audience and drive booked sales meetings.

This builder role requires ownership across content, webinars, email, paid acquisition, landing pages, and campaign analytics.

Qualifications

• 3+ years of hands-on demand generation or growth marketing experience.
• Experience in B2B SaaS/tech marketing to mid-market or large e-commerce/retail.
• Experience in lean marketing teams with direct ownership of campaigns.
• Independent ownership of broad growth initiatives from large enterprises.
• Proven track record connecting owned programs to measurable outcomes (leads, demos, pipeline).
• Strong content marketing experience for demand creation.
• Experience running webinars or virtual events with audience acquisition and measurable lead/pipeline.
• Hands-on email marketing and nurture programs and paid acquisition (Google/LinkedIn/Meta).
• Experience with HubSpot or similar marketing automation/CRM.
• Strong written and spoken English and ability to create customer-facing copy.
• Self-directed, fast-moving, high-ownership environment.
• Familiar with AI tools like Claude, ChatGPT as part of workflow.

Responsibilities

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline
• Build a content-led demand generation program across channels such as LinkedIn, newsletters, blogs, long-form content, and podcasts
• Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
• Develop and execute strategies that convert content and webinar audiences into qualified prospects and booked sales meetings
• Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot
• Plan, launch, test, and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn Ads, and Meta Ads
• Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms
• Track funnel and channel performance across metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated, using results to determine where to scale or adjust investment
• Maintain accurate campaign attribution and lead source data within HubSpot
• Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets
• Use AI tools such as Claude or equivalent platforms to accelerate content creation, research, campaign development, and analysis while applying strong independent judgment

Job description

Sur Global is seeking a Demand Generation Marketer to own hands-on programs that generate qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will turn high-level growth priorities into campaigns that attract the right audience and drive booked sales meetings.

This builder role requires ownership across content, webinars, email, paid acquisition, landing pages, and campaign analytics.