Remote B2B Growth Marketing Strategist

Effiqs - Growth Operations for B2B Tech

Colombia

Remote

COP 129,467,000 - 194,200,000

Full time

2 days ago
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Job summary

Effiqs - Growth Operations for B2B Tech is seeking a Digital Marketing Strategist to design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing for B2B tech clients.

You will set channel KPIs, manage Google, LinkedIn, and other paid platforms, optimize campaigns with data, and collaborate with clients and internal teams to refine ICPs, buyer personas, and conversion paths, driving qualified pipeline and revenue growth.

Qualifications

  • Strong digital strategy and demand generation skills.

Responsibilities

  • Design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing.

Skills

Digital strategy
Demand generation
Paid media
SEO
Content strategy
CRO
Webflow
Landing pages
Analytics
Lifecycle marketing
ICP & Personas
Account-based marketing

Tools

HubSpot
Google Ads
LinkedIn Ads
Meta Ads
Google Analytics
Webflow

Job description

Effiqs - Growth Operations for B2B Tech is seeking a Digital Marketing Strategist to design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing for B2B tech clients.

You will set channel KPIs, manage Google, LinkedIn, and other paid platforms, optimize campaigns with data, and collaborate with clients and internal teams to refine ICPs, buyer personas, and conversion paths, driving qualified pipeline and revenue growth.

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