Remote B2B Marketing Lead - AI EdTech

UPROSPECT; Perímetro Urbano Medellín, Valle de Aburrá; Remote; COP 89,061,000 - 106,873,000; Full time

Benefits offered by this job

PTO

USD monthly payment

Job summary

UPROSPECT is seeking a Marketing Lead for a hands-on, high-ownership role in a remote LATAM setting. You will build and execute marketing strategies, targeting creative agencies initially, with growth toward diversified customers.

The position offers flexible ownership, direct collaboration with founders, and growth opportunities in an AI-powered learning company. The ideal candidate blends brand storytelling with demand generation, and can drive campaigns from strategy to execution while

Qualifications

• 3+ years of experience as a Marketing Lead.
• Strong understanding of the creative agency market, ideally from working within agencies or marketing products and services to them.
• Proven B2B marketing experience, particularly in demand generation, positioning, and go-to-market execution.
• Demonstrated ability to connect marketing efforts to qualified leads and revenue.
• Excellent storytelling, writing, and creative campaign development skills.
• Experience in early-stage startups or building marketing programs with limited resources.
• Comfortable working hands-on across strategy, content, campaigns, and analytics.
• Strong written and verbal English communication skills (C1 or above).
• Familiarity with AI tools, creative technology, or content production is a plus.
• Experience in learning and development or educational technology is a plus.

Responsibilities

• Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies
• Build demand-generation campaigns that produce qualified leads and sales opportunities
• Develop compelling brand positioning, messaging, and content that differentiates the company in the market
• Showcase the flagship product through campaigns, demonstrations, and real-world use cases
• Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline growth
• Manage marketing channels, including LinkedIn, email, website, and other relevant digital platforms
• Establish marketing priorities, performance metrics, and processes that support sustainable growth

Skills

B2B marketing

Demand generation

Go-to-market

Storytelling

Campaign development

English communication

Hands-on startup

Tools

LinkedIn

Email

Website

Job description

UPROSPECT is seeking a Marketing Lead for a hands-on, high-ownership role in a remote LATAM setting. You will build and execute marketing strategies, targeting creative agencies initially, with growth toward diversified customers.

The position offers flexible ownership, direct collaboration with founders, and growth opportunities in an AI-powered learning company. The ideal candidate blends brand storytelling with demand generation, and can drive campaigns from strategy to execution while