Remote Demand Gen Marketing Lead (LatAm/US)

Smiles by Mario Montoya - Atlanta; Bogotá; Remote; COP 286,451,000 - 541,074,000; Full time

Job summary

Latinogy is building the group9s core marketing capabilities from the ground up. You will create the demand generation engine, establish strategy, and set the vision for a distributed marketing function across Latin America and the US.

This remote, long-term role reports to the founders. You will lead digital marketing, branding, and partnerships while building a team as results justify expansion. Fluent English and Spanish are essential, with remote work across LATAM and US.

Qualifications

• 7+ years in B2B marketing with at least 3 years leading demand generation against pipeline targets.
• Numbers you can show: MQLs and pipeline you generated, and what it cost.
• Strong leadership: you have led teams and agencies, set clear goals, and held people accountable for results.
• Hands-on AI skills: you use AI tools every day for content, research, automation and analytics, and you can show the results.
• Strong digital marketing skills: SEO, paid search, LinkedIn and paid social, email, web analytics and conversion optimization.
• Proven brand development: you have built or repositioned a brand, not only run campaigns for one.
• Experience managing a brand's presence in several Latin American countries.
• Experience in B2B technology, SaaS or IT services in Latin America.
• Strong HubSpot skills, or deep experience with a similar marketing automation platform.
• Experience managing a significant monthly paid media budget across several products or brands.
• Fluent English and Spanish (C1 or higher). Portuguese is a plus.
• An entrepreneur's mindset: you have built something from zero — a team, a function or a company.

Responsibilities

• Build the marketing function for the group: strategy, plan, budget and targets for each company.
• Lead digital marketing: website, SEO, paid media, social media, email and marketing automation.
• Develop each company's brand: positioning, messaging and visual identity. Keep each brand distinct and consistent across channels.
• Build and manage our presence across Latin America: social channels, content, events and partners in each market.
• Design and run demand generation campaigns that produce MQLs and pipeline. Most of our buyers are IT leaders and enterprise companies in Latin America.
• Use AI across marketing: content, personalization, lead scoring and campaign analysis, so a small team delivers like a large one.
• Own the paid media budget across companies and move money to what works.
• Lead agencies, freelancers and, later, your own team: briefs, targets, reviews, and replacements when needed.
• Agree with each sales team on MQL and SQL criteria and on the lead handoff.
• Run marketing operations in HubSpot: lead scoring, lifecycle stages, attribution and dashboards.
• Report results every month: MQLs, pipeline created, cost per MQL and return on spend, by company.

Skills

B2B marketing

Demand generation

Leadership

AI in marketing

Digital marketing

Brand development

HubSpot

SEO

Paid media

Content marketing

English & Spanish

Entrepreneurial mindset

Tools

HubSpot

Google Analytics

Job description

Latinogy is building the group9s core marketing capabilities from the ground up. You will create the demand generation engine, establish strategy, and set the vision for a distributed marketing function across Latin America and the US.

This remote, long-term role reports to the founders. You will lead digital marketing, branding, and partnerships while building a team as results justify expansion. Fluent English and Spanish are essential, with remote work across LATAM and US.