Regional Marketing Analytics Lead

Diageo; Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Diageo in Bogota is seeking an experienced Regional Marketing Effectiveness Analyst to operationalize global ME capabilities and translate data into business actions. The role partners with markets, categories and Global ME teams to deliver measurement plans and drive adoption of Catalyst and Sensor tools.

You will apply econometric modelling and testing approaches, deliver actionable recommendations, and support regional campaigns to maximize brand investment and performance across Latin

Qualifications

• 8+ years of experience in marketing analytics or related roles.
• Experience with marketing measurement methodologies (MMM, attribution, incrementality).
• Ability to translate data into business recommendations.
• Experience handling large datasets and cross-source insights.
• Understanding of marketing investment and media planning.

Responsibilities

• Support regional ME delivery with marketing questions and plans.
• Collaborate with Global ME to execute regional measurement agenda.
• Apply global tools to drive regional marketing performance.
• Track value and drive adoption of ME tools.

Skills

Marketing analytics

MMM

Attribution

Incrementality testing

Stakeholder management

Data storytelling

Tools

Catalyst

Sensor

Business Driver Mix

Talkability

Test & Control

Job description

Diageo in Bogota is seeking an experienced Regional Marketing Effectiveness Analyst to operationalize global ME capabilities and translate data into business actions. The role partners with markets, categories and Global ME teams to deliver measurement plans and drive adoption of Catalyst and Sensor tools.

You will apply econometric modelling and testing approaches, deliver actionable recommendations, and support regional campaigns to maximize brand investment and performance across Latin