Channel Development Lead — Supermarkets & Mass Trade

Diageo; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Diageo is seeking a commercially focused leader to drive the Supermarkets channel across Bogotá and Cundinamarca, delivering sustainable growth, distribution expansion and in-store execution excellence.

You will strengthen Mass Channels capabilities, support Traditional Trade and Local Consumption growth, and influence distributor partners to accelerate regional performance through data-driven planning and collaborative leadership.

Qualifications

• Experience in FMCG commercial roles, preferably Modern Trade or Supermarkets.
• Proven ability to negotiate, manage customer relationships and drive business development.
• Experience with distributors, indirect sales models or route-to-market strategies is highly desirable.
• Demonstrated ability to influence cross-functional teams and drive results through collaboration.

Responsibilities

• Lead the commercial development and execution of the Supermarkets channel across Bogotá and Cundinamarca, driving growth and in-store execution excellence.
• Strengthen the commercial capabilities of the Mass Channels team and support Traditional Trade and Local Consumption expansion.
• Collaborate with distributor partners to implement regional priorities and improve portfolio availability and pricing execution.
• Monitor KPIs and translate insights into actionable plans to address performance gaps and opportunities.

Skills

Commercial Acumen

Strategic Thinking

Route-to-Market

Execution Excellence

Influencing & Collaboration

Performance Management

Job description

Diageo is seeking a commercially focused leader to drive the Supermarkets channel across Bogotá and Cundinamarca, delivering sustainable growth, distribution expansion and in-store execution excellence.

You will strengthen Mass Channels capabilities, support Traditional Trade and Local Consumption growth, and influence distributor partners to accelerate regional performance through data-driven planning and collaborative leadership.