Regional Marketing Effectiveness Lead

Diageo plc; Bogotá; Hybrid; COP 120,000,000 - 180,000,000; Full time

Job summary

Diageo plc in Bogota, Colombia is seeking a Marketing Effectiveness Regional Manager to drive analytics and measurement across markets. You will partner with regional and global teams to implement Marketing Effectiveness capabilities and translate data into strategic recommendations for brand performance.

The role requires 8+ years in analytics and experience with econometric modelling, MMM, attribution, and testing. Collaboration across marketing, strategy, and finance is essential.

Qualifications

• 8+ years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies or related analytical roles.
• Experience with marketing measurement methodologies such as MMM, attribution, incrementality testing, and media measurement.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.

Responsibilities

• Support Regional Marketing Effectiveness Delivery by partnering with regional, category, market and brand stakeholders.
• Work with Global Marketing Effectiveness to execute regional measurement agenda and support priorities.
• Support delivery of regional marketing performance objectives through tools and recommendations.
• Help track and communicate value delivered through Marketing Effectiveness initiatives and optimization actions.
• Act as a day-to-day partner for markets in applying global Marketing Effectiveness capabilities.

Skills

Marketing analytics

Marketing effectiveness

Data interpretation

Cross-functional collaboration

Econometric modelling

Tools

Catalyst

Sensor

Business Driver Mix

Talkability

Test & Control

Job description

Diageo plc in Bogota, Colombia is seeking a Marketing Effectiveness Regional Manager to drive analytics and measurement across markets. You will partner with regional and global teams to implement Marketing Effectiveness capabilities and translate data into strategic recommendations for brand performance.

The role requires 8+ years in analytics and experience with econometric modelling, MMM, attribution, and testing. Collaboration across marketing, strategy, and finance is essential.