Marketing Analytics & Insights Analyst

Power Digital

Colombia

Remote

COP 42,000,000 - 65,000,000

Full time

39 hours ago

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Job summary

Power Digital is seeking a data‑driven Marketing Analytics Specialist in Colombia to turn raw campaign data into actionable insights. You will build automated reports for eComm, B2B, and B2C, analyze data from Meta, Google Ads, and Google Analytics, and craft weekly to quarterly performance decks.

Strong Excel/Sheets, plus Looker/Tableau/PowerBI, are essential. The role emphasizes data storytelling, client communication, and collaboration with cross‑functional teams to drive business outcomes

Qualifications

Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
2+ years of experience in marketing analytics or digital marketing.
Strong understanding of digital marketing metrics, campaign structures, and customer journey.
Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
Understanding of statistical concepts like regression modeling, test/control analysis, etc.
Experience creating performance presentations and conveying data narratives
Ability to work independently and as part of a team
Strong attention to detail and analytical thinking
Self-motivated and able to work under pressure and meet deadlines

Responsibilities

Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
Simplify and present findings eloquently with a focus on connecting data to business outcomes
Employ AI technologies to enhance reporting capabilities and generate deeper insights
Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities