Marketing Effectiveness Regional Manager

Diageo plc; Bogotá; Ibrido; COP 120.000.000 - 180.000.000; Tempo pieno

Descrizione del lavoro

Diageo plc in Bogota, Colombia is seeking a Marketing Effectiveness Regional Manager to drive analytics and measurement across markets. You will partner with regional and global teams to implement Marketing Effectiveness capabilities and translate data into strategic recommendations for brand performance.

The role requires 8+ years in analytics and experience with econometric modelling, MMM, attribution, and testing. Collaboration across marketing, strategy, and finance is essential.

Competenze

• 8+ years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies or related analytical roles.
• Experience with marketing measurement methodologies such as MMM, attribution, incrementality testing, and media measurement.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.

Mansioni

• Support Regional Marketing Effectiveness Delivery by partnering with regional, category, market and brand stakeholders.
• Work with Global Marketing Effectiveness to execute regional measurement agenda and support priorities.
• Support delivery of regional marketing performance objectives through tools and recommendations.
• Help track and communicate value delivered through Marketing Effectiveness initiatives and optimization actions.
• Act as a day-to-day partner for markets in applying global Marketing Effectiveness capabilities.

Conoscenze

Marketing analytics

Marketing effectiveness

Data interpretation

Cross-functional collaboration

Econometric modelling

Strumenti

Catalyst

Sensor

Business Driver Mix

Talkability

Test & Control

Descrizione del lavoro

# Marketing Effectiveness Regional ManagerBogota,ColombiaPosted 8 days agoFull timeJR1128840Share job postApplyWatchHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**Role Purpose/Background**In the Marketing Operations & MarTech (MOM) team, we establish the tools, capabilities, processes and ways of working that enable Diageo marketers to drive growth and competitive advantage.Marketing Effectiveness (ME) and Analytics is one of our core competencies. Our ambition is to enable Diageo marketers to understand what drives growth and to action smarter investment decisions that make every dollar work harder. To achieve this, we are building the methodologies and tools needed to answer key business questions, to diagnose and optimize how our A&P is being spent, and to connect consumer and brand insights to business performance. Our ME & Analytics product suite is built around sustained and scaled products, including Business Driver Mix (econometric modelling), Catalyst (scenario planning and value diagnosis), Sensor (quarterly modelling for tactical media plans) and Talkability (share of talkability using search/social listening data). We are also continuing to build out globally scalable solutions including Test & Control incrementality testing, Sponsorship measurement, Influencer measurement and connection of brand and content performance to business outcomes. Alongside these measurement capabilities, we are also revamping operational processes required to regularly action the insights and recommendations from these tools and to embed the data-informed decisions into our business rhythm. This includes working with a variety of stakeholders in marketing, strategy, finance and commercial teams to operationalize our use of these tools to drive better choices and to deliver incremental business value.The regional Marketing Effectiveness & Analytics teams consists of specialists that help bring to life the Effectiveness capabilities to enable marketers to make better data-informed decisions on how to best activate our brands to drive the best business outcomes. Reporting to the Marketing Effectiveness Lead in the North America, the regional Marketing Effectiveness Analyst will have a dotted line to the global central ME & A organization and be a critical partner to brands/markets, helping to operationalize global Marketing Effectiveness capabilities and ensure they are consistently applied to answer local business questions.You will be responsible for supporting the execution of the regional Marketing Effectiveness agenda by applying global tools, analyses and methodologies to local business challenges. You will partner closely with markets, categories, and Global Marketing Effectiveness teams to deliver measurement plans, execute scenario planning, support modelling programs and translate outputs into actionable recommendations. You will also be responsible for driving adoption and utilization of key effectiveness tools, including Catalyst and Sensor, while helping ensure that markets have the appropriate data, measurement frameworks and capabilities required to maximize value from Diageo's Marketing Effectiveness investments.**Key Responsibilities**Support Regional Marketing Effectiveness Delivery• Partner with regional, category, market and brand stakeholders to understand business questions and support delivery of Marketing Effectiveness plans.• Work closely with Global Marketing Effectiveness team to execute the regional measurement agenda and support business priorities.• Support delivery of regional, category and brand marketing performance objectives through application of Marketing Effectiveness tools and recommendations.• Help track and communicate value delivered through Marketing Effectiveness initiatives and optimization actions.Apply and Scale Global Capabilities• Act as a day-to-day partner for markets and categories in applying global Marketing Effectiveness capabilities.• Support implementation and adoption of global tools including Catalyst, Sensor, Business Driver Mix, Talkability, Test & Control and other effectiveness solutions. Implement the right solutions in partnership with markets/brands.• Identify data, process or capability gaps that may limit adoption or effectiveness and escalate recommendations to the ME Lead.• Help markets navigate available measurement solutions and connect business questions to the most appropriate global capabilities or discuss local pilots if global capabilities do not exist. In NA, bring to life solutions that help answer on key business questions.**Key Requirements**Qualifications• 8+ years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies or related analytical roles.• Experience working with marketing measurement methodologies such as MMM, attribution, incrementality testing, media measurement or related analytical approaches.• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.• Experience working with large datasets and synthesizing insights from multiple sources.• Understanding of marketing investment, media planning and business performance drivers.• Ability to communicate technical concepts and analytical findings clearly to non-technical audiences.• Experience managing multiple projects and stakeholders simultaneously.• Strong collaboration and stakeholder management skills.• Curiosity and willingness to learn new measurement methodologies, tools and technologies.With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.Sign-up for job alertsSigning up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.Sign up**Employee:** Regular**Primary Location:**Bogota,Colombia**Job posting start date:**21st October 2026Apply