Programmatic Media Strategist: Campaign Optimization

Publicis Groupe; Bogotá ciudad; Hybrid; COP 66,960,000 - 133,920,000; Full time

Job summary

Publicis Global Delivery is seeking a Programmatic Media Specialist in Bogotá to lead digital campaigns across multiple platforms. You will manage setup, optimization, budget pacing, and reporting while aligning with advertiser goals and agency standards.

The role requires collaboration with global teams, ongoing performance improvements, and a focus on quality deliverables. A proactive, analytical mindset and strong communication are essential for success in our fast-paced environment.

Qualifications

• Experience managing programmatic campaigns and optimization.
• Strong communication and result-oriented mindset.
• Detail-oriented with analytical thinking.
• Knowledge of at least one DSP (DV360, TTD, others).
• Intermediate Excel skills.

Responsibilities

• Set up programmatic campaigns across required platforms.
• Lead weekly status calls with stakeholders.
• Monitor and optimize campaigns to meet objectives and budgets.
• Ensure quality of campaign setup in platforms.
• Proactively identify issues and provide solutions.
• Maintain daily client communications with campaign managers.
• Report issues promptly to drive operational quality.
• Deliver recommendations and test beta platforms and vendors.
• Assist training sessions and complete certifications.
• Coordinate with global account teams for flawless execution.

Skills

Programmatic media

Campaign optimization

DV360

Excel

Communication skills

Analytical skills

Ad serving

Tools

Marin

Kenshoo

4C

IAS

DoubleVerify

MOAT

Yahoo DSP

Amazon DSP

Job description

Publicis Global Delivery is seeking a Programmatic Media Specialist in Bogotá to lead digital campaigns across multiple platforms. You will manage setup, optimization, budget pacing, and reporting while aligning with advertiser goals and agency standards.

The role requires collaboration with global teams, ongoing performance improvements, and a focus on quality deliverables. A proactive, analytical mindset and strong communication are essential for success in our fast-paced environment.