Programmatic Campaign Architect

Publicis Group

Bogotá

Presencial

COP 60.000.000 - 90.000.000

Jornada completa

Hace 4 días

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Descripción de la vacante

Publicis Global Delivery in Bogotá, Colombia is seeking a Programmatic Media Specialist to lead digital campaigns across multiple platforms (DV360, TTD, Xandr, Verizon, Mediamath). You will handle setup, monitoring, optimization, and reporting, ensuring delivery aligns with client goals.

The role emphasizes independent work, strong attention to detail, and collaboration with global account teams. Proficiency in Excel and familiarity with programmatic tools (Marin, Kenshoo, 4C) is valued.

Formación

Intermediate programmatic media campaign management/optimization knowledge.
Good communication and result oriented mindset.
Attention to details with strong analytical thinking.
Experience with DV360, TTD and other DSPs; strong Excel skills.

Responsabilidades

Setup programmatic campaigns across required platforms following agency and advertiser guidelines.
Lead weekly status calls with internal stakeholders and provide performance and pacing strategies.
Monitor campaign health and continuously optimize to meet objectives, including budgets, conversions, bidding, and creative relevance.
Ensure quality of deliverables and accurate campaign setup within platforms; troubleshoot issues as needed.
Maintain daily communication with the client’s campaign managers and report issues promptly.