Programmatic Media Buying Analyst

Publicis Groupe; Bogotá; Presencial; COP 42.000.000 - 64.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking a results-driven Programmatic Specialist in Bogotá to manage large-budget media campaigns across digital channels. You will handle targeting, pacing, and optimization while ensuring accurate reporting and ROI for major clients.

You will work with DV360, The Trade Desk, and Google Ads to execute and refine campaigns, generate insights, and support cross-functional teams in a fast-paced environment.

Formación

• Experience with large-budget digital media campaigns.
• Proficient in programmatic buying and reporting.
• Strong Excel and data analysis skills.

Responsabilidades

• Input buys and pull system reports.
• Support programmatic allocation and inbuying.
• Develop weekly/monthly performance reports.
• Ensure tracking tags and URLs are correctly generated.
• Coordinate pre- to post-campaign requirements.
• Collaborate with teams to optimize campaigns.

Conocimientos

Programmatic DSPs

Ad trafficking

Campaign reporting

Excel skills

DV360

The Trade Desk

Google Ads

Xandr

Herramientas

DV360

The Trade Desk

Google Ads

Xandr

Descripción del empleo

Publicis Global Delivery is seeking a results-driven Programmatic Specialist in Bogotá to manage large-budget media campaigns across digital channels. You will handle targeting, pacing, and optimization while ensuring accurate reporting and ROI for major clients.

You will work with DV360, The Trade Desk, and Google Ads to execute and refine campaigns, generate insights, and support cross-functional teams in a fast-paced environment.