Digital Media

Publicis Global Delivery (PGD); Colombia; Presencial; COP 22.320.000 - 44.640.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Digital Media Specialist to manage and optimize programmatic campaigns across platforms such as DV360, The Trade Desk, Verizon, Xandr, and MediaMath.

You will set up campaigns, monitor performance, report to stakeholders, and explore growth opportunities, while maintaining high-quality deliverables and daily client communication.

Formación

• 1–2+ years of experience managing programmatic media campaigns.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• English proficiency at B2 level or higher.
• Strong analytical mindset with a focus on results and performance metrics.

Responsabilidades

• Set up programmatic campaigns across required platforms following guidelines.
• Run weekly status calls with internal stakeholders on performance and pacing strategies.
• Monitor campaign health and optimize daily budgets, bids, and ad creative based on performance.
• Ensure quality of deliverables and campaign setup within platforms.
• Communicate daily with the client’s campaign managers and report issues promptly.
• Deliver recommendations and analysis of beta tests and new platforms.
• Assist with programmatic training sessions and complete required certifications.
• Collaborate with the global account team to ensure flawless execution of deliverables.
• Identify growth opportunities and document best practices for the team.

Conocimientos

DSP experience

English proficiency

Analytical mindset

Campaign optimization

Budget management

Educación

Bachelor’s degree in Marketing/Advertising/Communications/Business

Herramientas

DV360

The Trade Desk

Excel

Marin

Descripción del empleo

Publicis Global Delivery (PGD), the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group, is seeking a Digital Media Specialist with proven experience managing and optimizing digital campaigns for assigned advertisers across programmatic platforms such as DV360, The Trade Desk, Verizon, Xandr, and MediaMath. This role is ideal for a results-driven professional who thrives in a fast-paced and evolving digital ecosystem.

Key Responsibilities:

• Set up programmatic campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client s objectives.
• Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Assist with Programmatic and Digital media training sessions and complete the required certification and updates.
• Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to clients.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications:

Required:

• English proficiency at B2 level or higher.
• Strong expertise in at least one DSP (e.g., DV360, The Trade Desk) with a solid understanding of the broader digital media landscape.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–2+ years of experience managing and optimizing programmatic media campaigns.
• Strong analytical mindset with a focus on results and performance metrics.
• High attention to detail and organizational skills.
• Experience in digital branding and/or performance marketing campaigns.
• Intermediate proficiency in Excel.

Good to have:

• Experience in one or more of the following areas:
• Media Planning or Buying;
• Digital Advertising Operations.
• Familiarity with bidding/automation tools such as Marin, Kenshoo, or 4C.
• Knowledge of verification tools including IAS, DoubleVerify, or MOAT.
• Exposure to Yahoo DSP and Amazon DSP is a plus.

At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.