Buying Analyst

Publicis Groupe ANZ; Bogotá ciudad; Híbrido; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking a Digital Media Campaign Manager to handle large-budget media campaigns for our Media clients. You will work across programmatic platforms, craft optimization strategies, and develop insightful reports to drive ROI.

Responsibilities include campaign setup, performance analysis, and collaboration with cross-functional teams to ensure seamless execution and delivery of high-quality outcomes.

Formación

• Organizing verbal, written, and visual communication skills.
• Initiative and continuous learning to deliver results.
• Collaborating with others on cross-functional projects and KRAs.
• Proficient in programmatic DSPs and campaign performance analysis.
• Strong MS Excel and PowerPoint skills; good English and/or French.
• Certification: Google Video, Facebook Blueprint.

Responsabilidades

• Handle large budgets media campaigns for Media clients.
• Input buys and generate system reports; support programmatic buying and allocation.
• Develop reports on program content and provide insights for optimization.
• Assist in training and sharing media knowledge with peers.
• Ensure accurate tracking, tags, URLs, and post-campaign analysis.
• Produce weekly/monthly performance reports and recommendations.

Conocimientos

Verbal communication

Written communication

Visual communication

Initiative

Continuous learning

Collaboration

Programmatic DSPs

Campaign performance analysis

MS Excel

PowerPoint

English and French

Communication & Presentation Skills

Google Video certification

Facebook Blueprint certification

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Responsible for handling large budgets media campaigns for our Media clients. We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe. Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side platforms for large-scale clients and well-versed with execution. Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues. Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

Input buys and pulling system reports Good understanding of Programmatic Assist inbuying/allocation process Develops reports on program content after receiving information from screening service for all prime-time properties Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows. Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis. Have worked on Campaign Manager tool. Knows to generate tags and URLs for tracking. Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers. Demonstrate an ability and willingness to learn new skills independently. Possesses understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc. In this role you should have a good understanding about the post campaign reporting and daily pacing. Basic understanding of various Programmatic media KPI(s). Compile data across several Programmatic media platforms and create weekly/monthly reports. Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements. Manage and be responsible for all the campaigns from start to completion. Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals. Manage error free advertiser budget and bid setup. Perform end to end tracking campaign results and resolve issues with the available resources. Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.

Qualifications

Organizing Effective verbal, written, and visual communication skills Initiative Continuous learning Collaborating with others Project based KRAs to be achieved Well versed with programmatic DSPs Able to measure and analyze campaign performance and take appropriate actions Proficient in MS excel Good understanding of Programmatic Allocation accuracy Analytical MS Excel Power Point Numeric/Math Verbal and Written English and / or French Communication & Presentation Skills Google video certification Facebook blueprint certification