Personalization & Analytics Engineer — Adobe Target Expert

AgileEngine, LLC.; Perímetro Urbano Manizales; Presencial; COP 280.260.000 - 404.820.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive USD-based compensation

Exciting projects with Fortune 500 and

Flextime

Descripción de la vacante

AgileEngine is seeking a Web Analytics Engineer to lead the implementation and optimization of analytics, tagging, and experimentation across web and mobile platforms in Colombia. You will drive A/B/n tests in Adobe Target and manage data collection architectures used by marketing and analytics teams.

The role requires hands-on experience with data layers, Launch, and CJ Analytics, with collaboration across marketing and UX groups to validate and deploy measurement strategies.

Formación

• 3+ years of hands-on web analytics implementation and digital optimization.
• Experience building and deploying tests in Adobe Target.
• Experience with Adobe Experience Platform Data Collection (Launch) and data layers.
• Experience with Customer Journey Analytics (CJA) or Omniture/Adobe Analytics.
• Strong QA and data validation skills.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules to ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) for cross-channel reporting.
• Collaborate with marketing and UX teams to assess feasibility of experimentation strategies.
• Maintain documentation of tag management architecture, data layers, and Target campaigns.

Conocimientos

Web analytics

Adobe Target

Tag Management

Adobe Launch

Adobe Analytics

Data layers

QA & data validation

Herramientas

Adobe Target

Adobe Launch

Adobe Analytics

Customer Journey Analytics

Descripción del empleo

AgileEngine is seeking a Web Analytics Engineer to lead the implementation and optimization of analytics, tagging, and experimentation across web and mobile platforms in Colombia. You will drive A/B/n tests in Adobe Target and manage data collection architectures used by marketing and analytics teams.

The role requires hands-on experience with data layers, Launch, and CJ Analytics, with collaboration across marketing and UX groups to validate and deploy measurement strategies.