Personalization & Analytics Engineer - Web Optimization

INGEPSY; Risaralda; Híbrido; COP 146.513.000 - 211.630.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive USD-based compensation

A selection of exciting projects

Flextime

Descripción de la vacante

AgileEngine in Pereira, RIS, Colombia, is seeking a skilled Personalization & Analytics Engineer to lead tagging, data-layer implementation, and A/B testing for web and mobile. You will collaborate with marketing and UX to validate experimentation strategies and ensure accurate analytics.

The role emphasizes robust QA, documentation, and cross-channel reporting using Adobe Target, Launch, and CJA. Join a people-first environment with growth opportunities and flexible work options, including

Formación

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views within Customer Journey Analytics to enable deep, cross-channel reporting.
• Collaborate with marketing and UX teams to assess feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Digital optimization

QA & data validation

Data layers

Herramientas

Adobe Target

Adobe Launch (Data Collection)

Adobe Analytics / Omniture

Customer Journey Analytics (CJA)

Descripción del empleo

AgileEngine in Pereira, RIS, Colombia, is seeking a skilled Personalization & Analytics Engineer to lead tagging, data-layer implementation, and A/B testing for web and mobile. You will collaborate with marketing and UX to validate experimentation strategies and ensure accurate analytics.

The role emphasizes robust QA, documentation, and cross-channel reporting using Adobe Target, Launch, and CJA. Join a people-first environment with growth opportunities and flexible work options, including