Remote Personalization & Analytics Engineer (Flexible Hours)

INGEPSY; Medellín; Híbrido; COP 40.000.000 - 70.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth and mentorship

Competitive USD-based compensation and

Exciting projects with Fortune 500 and

Flextime: remote/hybrid options

Descripción de la vacante

AgileEngine is seeking a senior web analytics engineer to lead the development, testing, and deployment of A/B tests and personalization campaigns using Adobe Target, while managing enterprise tagging through Launch or Google Tag Manager.

You will implement robust data layers, configure CJA data views for cross-channel reporting, and collaborate with marketing and UX to validate experimentation feasibility and ensure accurate data validation across web and mobile platforms.

Formación

• 3+ years of hands-on web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences).
• Solid experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics implementation

Adobe Target

Tag management systems (Launch)

Adobe Analytics / Omniture

Digital data layers

QA & data validation

Herramientas

Adobe Launch (Launch)

Google Tag Manager

Descripción del empleo

AgileEngine is seeking a senior web analytics engineer to lead the development, testing, and deployment of A/B tests and personalization campaigns using Adobe Target, while managing enterprise tagging through Launch or Google Tag Manager.

You will implement robust data layers, configure CJA data views for cross-channel reporting, and collaborate with marketing and UX to validate experimentation feasibility and ensure accurate data validation across web and mobile platforms.