Personalization & Analytics Engineer: Adobe Target & CJA

INGEPSY; Cartagena de Indias; Híbrido; COP 195.351.000 - 325.584.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive USD-based compensation

Exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking a Senior Analytics Engineer to own and accelerate web analytics implementation and optimization across web and mobile platforms. You will lead the design, QA, and deployment of A/B tests with Adobe Target and manage tagging using Adobe Launch, while ensuring data quality through robust data layer configurations.

You’ll collaborate with marketing and UX to validate experimentation approaches, document architecture, and support cross-channel reporting through CJA and

Formación

• 3+ years of hands-on web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Experience configuring and analyzing data within Customer Journey Analytics (CJA) or Adobe Analytics (Omniture).
• Understanding of digital data layers (W3C) and event tracking.
• Strong problem-solving and meticulous QA and data validation.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Launch or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure Data Views within CJA to enable deep, cross-channel reporting for analytics.
• Collaborate with marketing and UX teams to assess the feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Adobe Target

Adobe Launch

Adobe Analytics

Digital data layers

QA & data validation

Descripción del empleo

AgileEngine is seeking a Senior Analytics Engineer to own and accelerate web analytics implementation and optimization across web and mobile platforms. You will lead the design, QA, and deployment of A/B tests with Adobe Target and manage tagging using Adobe Launch, while ensuring data quality through robust data layer configurations.

You’ll collaborate with marketing and UX to validate experimentation approaches, document architecture, and support cross-channel reporting through CJA and