Performance Creative Strategist - Remote (US/Canada)

INGEPSY; Cartagena de Indias; Presencial; COP 202.410.000 - 295.830.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

100% remote team

Async-friendly workflow

$500 quarterly education stipend

Descripción de la vacante

INGEPSY is seeking a Creative Strategist to turn insights into ad concepts that convert, leading creative testing and direction across 3–5 ecommerce brands to scale performance.

This fully remote, full-time role is for candidates in the US or Canada, blending creative instincts with performance thinking. You’ll work with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social platforms.

Formación

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce).
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.).
• A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta.

Responsabilidades

• Own the full creative strategy loop: hypothesis → test → learn → scale.
• Lead creative strategy and testing for 3–5 ecommerce brands across Meta, TikTok, and other paid social platforms.
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners.
• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA.
• Review ad performance and creative metrics to identify winning angles and next-round opportunities.
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
• Maintain a high creative bar while ensuring consistent weekly output.
• Keep production moving fast without sacrificing clarity or quality.

Conocimientos

Paid social marketing

Creative testing

Data-driven decision making

UGC-style ads

Copywriting

Communication

Herramientas

Meta Ads Manager

TikTok Ads

Descripción del empleo

INGEPSY is seeking a Creative Strategist to turn insights into ad concepts that convert, leading creative testing and direction across 3–5 ecommerce brands to scale performance.

This fully remote, full-time role is for candidates in the US or Canada, blending creative instincts with performance thinking. You’ll work with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social platforms.