Creative Strategist: Data-Driven Ad Concepts for Meta

INGEPSY; Bogotá ciudad; Presencial; COP 40.000.000 - 75.000.000; Jornada completa

Descripción de la vacante

INGEPSY is seeking a mid-level Creative Strategist to own creative analysis and ideation for Meta and other ad accounts. You’ll translate performance patterns into new concepts and testing plans, and work closely with paid social buyers to keep creative aligned with funnel stage and audience.

You’ll bring 2–4 years in paid social creative strategy or related roles, hands-on experience with Meta Ads Manager, and a proven ability to turn data into briefs and recommendations.

Formación

• 2–4 years of experience in paid social creative strategy or related roles.
• Hands-on experience with Meta Ads Manager and performance data reading.
• Ability to turn data into creative hypotheses and briefs.
• Strong communication skills and cross-functional collaboration.

Responsabilidades

• Analyze Meta ad creative performance to identify drivers and blockers.
• Develop testable creative hypotheses and briefs for new concepts.
• Create and update a rolling creative testing roadmap.
• Present insights, results, and recommendations to clients and team.

Conocimientos

Paid social strategy

Analytics

Communication

Collaboration

Herramientas

Meta Ads Manager

Premiere Pro

CapCut

Canva

Descripción del empleo

INGEPSY is seeking a mid-level Creative Strategist to own creative analysis and ideation for Meta and other ad accounts. You’ll translate performance patterns into new concepts and testing plans, and work closely with paid social buyers to keep creative aligned with funnel stage and audience.

You’ll bring 2–4 years in paid social creative strategy or related roles, hands-on experience with Meta Ads Manager, and a proven ability to turn data into briefs and recommendations.