Performance Creative Strategist for DTC Growth

Proppel; Colombia; Presencial; COP 139.760.000 - 232.934.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Time Off

Descripción de la vacante

Proppel is sourcing a Creative Strategist for a fast-growing UK health and wellness brand expanding globally. You will craft briefs, shape performance-marketing strategy, and generate high-volume ad concepts to fuel rapid growth across new markets.

You will collaborate with video editors and UGC creators, conduct trend research, and iteratively optimize campaigns based on data. This role suits a self-driven professional thriving in a fast-paced startup environment.

Formación

• 2+ years of experience as a creative strategist in performance marketing and DTC e-commerce.
• Clear, persuasive briefs for video and static creative.
• Deep understanding of direct response copywriting and consumer psychology.

Responsabilidades

• Write compelling creative briefs for video and static ads guiding production teams.
• Drive performance-marketing strategy for Meta and paid social campaigns with rapid iteration.
• Generate a high volume of ad concepts monthly for the creative flywheel.
• Partner with video editors, UGC creators, and designers to execute briefs.
• Conduct daily research into ad creative, competitor strategies, and trends.
• Monitor campaign performance and use data insights to refine concepts.

Conocimientos

Creative strategy

Performance marketing

Copywriting

Brief writing

Meta ads (Facebook/Instagram/TikTok)

Data-driven decisions

Autonomy in/startup

UGC collaboration

Trend research

High-volume output

Herramientas

Atria

Motion

Foreplay

Descripción del empleo

Proppel is sourcing a Creative Strategist for a fast-growing UK health and wellness brand expanding globally. You will craft briefs, shape performance-marketing strategy, and generate high-volume ad concepts to fuel rapid growth across new markets.

You will collaborate with video editors and UGC creators, conduct trend research, and iteratively optimize campaigns based on data. This role suits a self-driven professional thriving in a fast-paced startup environment.