Senior Performance Creative Strategist

Visa Hunt; Colombia; Presencial; COP 215.969.000 - 370.233.000; Jornada completa

Descripción de la vacante

Folqs is seeking a senior performance creative lead to own the entire creative system for direct-response campaigns across Meta, Google, and advertorial funnels. You will shape messaging, produce and test assets, and work directly with founders to scale customer acquisition.

You will build and manage a production pipeline with editors, designers, and UGC creators, using AI daily to accelerate research, scripting, and testing. This is a fully remote role with global scope.

Formación

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands.
• Deep direct-response background with hooks, messaging frameworks, and how to turn insights into high-converting creatives.
• Fluent written English; write or heavily edit creative briefs, scripts, headlines, and landing page copy.
• Hands-on operator who uses AI daily to accelerate research, messaging, scripting, ideation, and workflows.

Responsabilidades

• Own creative strategy across Meta, Google, advertorials, and TikTok paid.
• Manage full funnels: landing pages, advertorials, VSLs, email sequences.
• Research angles and hooks from reviews, surveys, Reddit, and ad libraries.
• Create briefs for editors, UGC creators, and designers; script and edit copy.
• Lead daily performance reads on ROAS, CTR, hook rate, and decide what to scale or kill.
• Run production pipeline: source UGC creators, manage editors, ensure fresh assets for testing.
• Establish structured testing frameworks with one variable at a time.

Conocimientos

Direct-response advertising

Performance creatives

Creative scripting

AI fluency

English writing

Creative testing

End-to-end pipeline

Herramientas

Motion

Foreplay

Meta Ads Library

Triple Whale

Northbeam

Descripción del empleo

Full-time · Fully remote · Possible equity upside for strong performance

About us

We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.

We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels.

You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts.

This is not a branding, social media, or content marketing role. We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance.

What you'll own

• Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)
• Full funnels: landing pages, advertorials, VSLs, email sequences
• Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries
• Creative briefs for editors, UGC creators, and designers
• Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy
• Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate
• Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
• Structured testing frameworks - one variable at a time

Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration.

You are

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
• Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
• Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
• You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis
• Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy
• A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.
• You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.
• Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
• Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life
• Bonus: Experience with creative analytics and research tools such as Motion, Foreplay, Meta Ads Library, Triple Whale, Northbeam, or similar platforms
• Bonus: Understanding of FTC compliance

Schedule

• Fully remote
• Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)