Creative Director - Performance Ad Creative (Meta & Paid Social)

Dental Media Corp; Colombia; A distancia; COP 218.688.000 - 343.653.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible, remote work

Creativity ownership

Collaborative environment

Exposure across brands

Performance-driven environment

Descripción de la vacante

A notable media corporation is seeking a Creative Director to shape ad creative strategy across campaigns. In this role, you will oversee video and static ad production, focusing on performance marketing, primarily for Meta. The ideal candidate will have a strong portfolio of successful ad campaigns and the ability to generate effective creative angles. This position offers the flexibility of remote work and the opportunity for real creative ownership across multiple brands as the company grows.

Formación

• Proven experience as a Creative Director or senior creative strategist.
• Strong portfolio of directed ad campaigns, especially focused on video.
• Familiarity with creative analytics tools and platform-specific ad metrics.
• Strong portfolio of ad campaigns you've directed, with a focus on video creative
• Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
• Ability to rapidly generate multiple creative angles for the same product or offer
• Familiarity with creative analytics tools and platform-specific ad metrics
• Experience working in healthcare, dental, or local service industries is a plus
• Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus

Responsabilidades

• Lead ad creative strategy for campaigns, primarily on Meta.
• Develop creative strategies, concepts, and angles for ads.
• Analyze ad results to inform iterations and manage the creative pipeline.
• Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
• Ability to rapidly generate multiple creative angles for the same product or offer
• Finger on the pulse — you know what's trending, what's working, and what's about to be played out
• Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video
• Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus
• Background in copywriting or direct response marketing is a plus
• Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus
• Experience working in healthcare, dental, or local service industries is a plus
• Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus

Conocimientos

Strong storytelling instincts

Insights on ad performance

Ability to generate multiple angles

Direct response marketing background

Storytelling

Copywriting

Creative testing frameworks

Trend spotting

Short-form video pacing

Herramientas

CapCut

Premiere

After Effects

Descripción del empleo

Overview

We're looking for a Creative Director to lead ad creative strategy across our campaigns. This is an ongoing role where you'll be responsible for ideating, directing, and overseeing the production of high-performing video and static ad creative — primarily for Meta, with expansion to other platforms.

You'll develop creative strategies and ad concepts, come up with fresh angles and hooks — educational content, testimonials, offer-driven ads, problem/solution frameworks, founder stories, and more. You'll direct and oversee video ad production including UGC-style content, talking heads, and mixed-format edits. You'll create briefs, scripts, and storyboards, and you'll be expected to stay on top of what's working across Meta, TikTok, YouTube Shorts, and the broader paid social landscape.

This isn't just about making things look good — it's about making things perform. You'll analyze ad results to inform creative iterations, manage the creative pipeline from concept to delivery, and continuously generate new angles for the same offers and audiences.

Responsibilities

• Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment
• Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action
• Strong portfolio of ad campaigns you've directed, with a focus on video creative
• Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
• Ability to rapidly generate multiple creative angles for the same product or offer
• Finger on the pulse — you know what's trending, what's working, and what's about to be played out
• Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video
• Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus
• Background in copywriting or direct response marketing is a plus
• Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus
• Experience working in healthcare, dental, or local service industries is a plus
• Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus

Please include examples of ad campaigns you've directed or creative strategies you've developed. We want to see the thinking behind the work — case studies, performance metrics, or creative decks are all welcome.

Benefits

• Ongoing, long-term engagement with a team that values creative excellence
• Real creative ownership — you lead the strategy, not just execute briefs
• Flexible, remote work — work from anywhere on your own schedule
• Direct visibility into ad performance so you can see the impact of your work
• Collaborative environment where good ideas win regardless of where they come from
• Opportunity to shape the creative direction across multiple brands and verticals as we grow