Remote Senior Paid Media Strategist — DTC Growth

Uproot Clean; Colombia; Presencial; COP 320 287 000 - 512 459 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully remote

Medical insurance

Paid time off

Professional development

Resumo da oferta

Uproot Clean is seeking a Paid Media Buyer to manage and optimize paid campaigns across Meta, Google, AppLovin, NewsBreak, Pinterest, and native platforms. You will own day-to-day execution, analytics, and scale, working with creative teams to understand why ads win and how to improve performance.

Ideal candidates have scaled DTC brands in Meta-first environments, managed substantial spend, and driven profitable growth through data-driven testing and optimization.

Qualificações

• 3+ years buying paid media at scale, with Meta and Google experience
• Experience scaling DTC/ecommerce brands through paid acquisition
• Strong analytical skills and ability to translate data into action

Responsabilidades

• Run weekly account optimizations across platforms and adjust budgets by KPI performance
• Maintain a weekly creative testing cadence and evaluate results against predefined thresholds
• Lead routine reporting and provide insights and next steps for managed accounts
• Read multi-platform data and explain trends, not just platform-specific signals
• Budget allocation decisions based on incrementality and unit economics

Conhecimentos

Meta Ads

Google Ads

Data analysis

Direct response

Budget management

Communication

Attribution analysis

Ferramentas

GA4

Northbeam

Hex

BigQuery

Shopify

Descrição da oferta de emprego

Uproot Clean is seeking a Paid Media Buyer to manage and optimize paid campaigns across Meta, Google, AppLovin, NewsBreak, Pinterest, and native platforms. You will own day-to-day execution, analytics, and scale, working with creative teams to understand why ads win and how to improve performance.

Ideal candidates have scaled DTC brands in Meta-first environments, managed substantial spend, and driven profitable growth through data-driven testing and optimization.