Remote Paid Media Lead — Roofing & Multi‑Location Growth

Blacksmith Agency LLC; Bogotá; Remote; COP 226,801,000 - 356,402,000; Full time

Job summary

Blacksmith Agency is an AI‑first digital agency seeking a Paid Media Manager for roofing clients with multi-market exposure. You will own paid media strategy, budgeting, testing, and reporting, guiding client calls with clear ROAS storytelling.

You’ll manage Google Ads, Meta, LinkedIn, and Microsoft Ads, build the roadmap, and drive retention and upsell across accounts. Strong English on live calls is essential.

Qualifications

• 3+ years hands-on in paid media across multiple clients.
• Proven track record of ROAS/CPA improvements across campaigns.
• Experience with roofing or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budgeting, bidding, targeting, testing and optimization management.
• Ensure accurate conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and present results.
• Grow accounts through retention, upsell and long-term strategy.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

ROAS/CPA tracking

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI‑first digital agency seeking a Paid Media Manager for roofing clients with multi-market exposure. You will own paid media strategy, budgeting, testing, and reporting, guiding client calls with clear ROAS storytelling.

You’ll manage Google Ads, Meta, LinkedIn, and Microsoft Ads, build the roadmap, and drive retention and upsell across accounts. Strong English on live calls is essential.