Media Strategist (Remote, Cali)

Blacksmith Agency; Sur; Remote; COP 226,801,000 - 356,402,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, is seeking a Media Strategist to own paid media for a book of B2B clients and growing brands. You will set targeting, budgets, and the narrative when clients ask why, acting as the strategic voice at the table.

The role requires hands-on management of campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, plus responsible for measurement with GA4, Tag Manager, and platform pixels, and for delivering 90-day roadmaps and quarterly results.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across multiple clients.
• Proven track record of ROAS/CPA improvements.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Budget allocation, bidding strategies, targeting, and creative testing.
• Set up reliable measurement with GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and present the narrative.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Tools

GA4

Tag Manager

Platform Pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.