Sales Development Representative (SDR) - Digital Marketing Services

Lago; Bogotá; Remote; COP 32,323,000 - 38,717,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Innovative culture

Job summary

Lago is seeking a proactive Sales Development Representative (SDR) to support early-stage sales through outbound prospecting, lead qualification, and meeting booking. You will drive qualified conversations into the sales pipeline and coordinate with the sales team to maximize conversion.

The role requires comfortable communication with prospects, CRM discipline, and independent work from a remote LATAM location.

Qualifications

• 2–5 years of experience in sales development, outbound sales, or closely related role.
• B2B sales experience preferred, especially with agencies or digital services.
• Strong written and spoken English (C1) and effective communication.

Responsibilities

• Lead generation and qualification across outbound channels to build qualified opportunities.
• Outreach via email, LinkedIn, and approved channels with consistent follow-up cadences.
• Schedule qualified meetings for the sales team and ensure smooth handoffs to closers.
• Maintain accurate CRM records and support pipeline reporting and trend analysis.

Skills

Sales experience

Lead generation

Outbound prospecting

CRM experience

English proficiency

Independent work

Time management

Team communication

Tools

HubSpot CRM

Job description

Sales Development Representative (SDR)

Location:Remote — Latin America
Schedule:Full-time, 9:00 AM–5:00 PM Central Time
Compensation:LATAM: $1,000/month + commissions

About the Role

We are looking for a proactive and organized Sales Development Representative to support early-stage sales efforts through outbound prospecting, lead qualification, consistent follow-up, and meeting booking.

Your primary goal will be to increase the volume of qualified conversations entering the sales pipeline while allowing the sales team to focus on closing opportunities. You should be comfortable communicating with prospects, recognizing potential customer fit, managing outreach workflows, and working independently toward measurable goals.

Key Responsibilities

Lead Generation and Qualification

• Identify, create, and nurture outbound leads across relevant channels.

• Engage prospects to understand their needs, level of interest, and potential fit.
• Prioritize qualified opportunities based on agreed criteria.
• Maintain accurate lead statuses, activity history, and qualification notes in the CRM.

Outbound Prospecting and Follow-Up

• Conduct outreach through email, LinkedIn, and other approved channels.
• Maintain consistent outreach activity and follow-up cadences.
• Re-engage warm, inactive, and dormant prospects.
• Personalize messaging based on prospect context and business needs.

Meeting Booking and Handoffs

• Schedule qualified meetings for the sales team.
• Confirm meeting details and provide relevant prospect background.
• Ensure a smooth handoff to sales representatives responsible for closing.
• Track lead-to-meeting conversion and identify opportunities to improve results.

CRM and Pipeline Management

• Keep CRM records organized, accurate, and up to date.
• Track outreach, engagement, follow-ups, and meeting outcomes.
• Support pipeline reporting and communicate progress, blockers, and trends.
• Follow established sales processes while proactively recommending improvements.

We use screen monitoring technology, which must be enabled at all times while work is being conducted. This is mandatory for all employees and contractors.

• 2–5 years of experience in sales development, outbound sales, or a closely related sales role.
• B2B sales experience, particularly with marketing agencies or digital services.
• Demonstrated experience qualifying leads and booking meetings.
• Strong written and verbal English communication skills (C1)
• Ability to sustain consistent outreach and follow-up activity.
• Familiarity with CRM and sales workflow tools such as HubSpot or similar platforms.
• Strong organization, time management, and interpersonal skills.
• Ability to work independently with minimal supervision.
• Availability to work full-time from 9:00 AM to 5:00 PM Central Time

Preferred Qualifications

• Experience serving attorneys, pool builders, home service businesses, or similar markets.
• Familiarity with outbound sequencing and prospecting tools.
• Hands-on LinkedIn prospecting experience.
• Experience supporting US-based sales teams.
• Understanding of sales funnels, pipeline stages, and conversion metrics.

Ideal Candidate

You are proactive, results-oriented, and comfortable initiating conversations with potential customers. You follow through on commitments, maintain accurate records, and understand that effective prospecting is about generating qualified opportunities, not simply maximizing activity volume.

You can manage your workload independently, communicate clearly with the sales team, and use performance data to improve your outreach and conversion results.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.