Remote Audience Insights Analyst

Power Digital; Colombia; Hybrid; COP 60,000,000 - 120,000,000; Full time

Benefits offered by this job

Work From Home stipend

Flexible work environment

Volunteer Time Off (VTO)

Job summary

Power Digital, an AI-Native Growth Firm in Colombia, is seeking a data-driven analyst to own New Business Audience Analyses, analyze large datasets, and translate insights into planning, targeting and creative strategies for campaigns.

You will work across multiple teams, manage timelines in Asana, and help integrate tools; the role supports both new business and existing client needs with a fully flexible work environment (remote, in-office, or hybrid) and a competitive compensation package.

Qualifications

• Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns.
• Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels.
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills.
• Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment.
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual.
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required)

Responsibilities

• Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements.
• Ensure timely and accurate delivery to support the revenue division.
• Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand).
• Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency.
• Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies.
• Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback.
• Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills.
• Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment.
• Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Skills

Audience analysis

Data analysis

Project management

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Analytics

Tools

Asana

Excel

Nielsen

MRI-Simmons

Comscore

Job description

Power Digital, an AI-Native Growth Firm in Colombia, is seeking a data-driven analyst to own New Business Audience Analyses, analyze large datasets, and translate insights into planning, targeting and creative strategies for campaigns.

You will work across multiple teams, manage timelines in Asana, and help integrate tools; the role supports both new business and existing client needs with a fully flexible work environment (remote, in-office, or hybrid) and a competitive compensation package.