Life Sciences Audience Engagement Lead

Transperfect; Medellín; On-site; COP 381,934,000 - 572,902,000; Full time

Job summary

TransPerfect is seeking a Life Sciences Marketing Lead for Audience Engagement. The role focuses on strategic storytelling, owning end-to-end audience programs, webinars, and social leadership across LinkedIn and industry platforms.

You will translate complex solutions into engaging narratives and build multi-channel campaigns that educate and convert in a global Life Sciences context. You'll partner with product, sales, and customer success, coaching SMEs into strong speakers and repurposing

Qualifications

• 5+ years in product marketing, audience engagement, content marketing, or demand generation in B2B contexts.
• Proven experience hosting and producing webinars, virtual events, or podcasts with measurable impact.
• Exceptional writing and storytelling; ability to simplify complex topics for diverse audiences.
• Strong knowledge of social media strategy and LinkedIn best practices for B2B audiences.
• Analytical mindset; uses data to refine strategies and prove ROI.
• Collaborates cross-functionally with SMEs, product teams, and sales.
• Comfort with marketing automation and webinar platforms (HubSpot, Marketo, ON24, Zoom).

Responsibilities

• Own audience strategy and engagement programs targeting pharma, biotech, medical devices, and CROs.
• Design content programs addressing Life Sciences challenges and AI adoption.
• Develop segmented nurture campaigns to move audiences from awareness to pipeline.
• Lead webinars, virtual events, and podcasts from concept to reporting.
• Coach SMEs into compelling speakers and surface stories to educate and convert.
• Collaborate with product, sales, and customer success to extend program life.
• Plan pre-event, live, and post-event content activation; track performance metrics.

Skills

Product marketing

Audience engagement

Webinars & events

Storytelling

Social media strategy

Cross-functional collaboration

Marketing automation

Tools

HubSpot

Marketo

ON24

Zoom Webinar

Job description

TransPerfect is seeking a Life Sciences Marketing Lead for Audience Engagement. The role focuses on strategic storytelling, owning end-to-end audience programs, webinars, and social leadership across LinkedIn and industry platforms.

You will translate complex solutions into engaging narratives and build multi-channel campaigns that educate and convert in a global Life Sciences context. You'll partner with product, sales, and customer success, coaching SMEs into strong speakers and repurposing