Lifecycle Marketing Specialist (Remote - LATAM - USD)

Pearster; Puerto Bogotá; Remote; COP 190,967,000 - 286,451,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off (PT0)

International certifications covered

Global coworking access

Improve English skills

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers through their journey. You will lead campaigns across email, SMS, and other channels, build automated workflows, and optimize messaging using CRM platforms.

The role emphasizes segmentation, A/B testing, and collaboration with global teams. Work from anywhere with USD compensation, paid time off, and access to international certifications to advance your career.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, can manage multiple campaigns.
• Experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM or marketing automation platforms like HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Build and manage automated marketing workflows and customer journeys in CRM/automation platforms.
• Segment audiences by behavior and lifecycle stage; personalize campaigns to boost engagement and conversions.
• Coordinate campaigns with calendars, content needs, and timelines; run A/B tests to improve results.
• Analyze metrics like open rates, CTRs, conversions, retention, and LTV; report performance and derive actions.
• Collaborate with marketing, product, sales, and customer success to ensure consistent communications.

Job description

Spoiler: This is where your next big move begins.

What this Journey Looks Like

At Pearster, we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.

We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.

What You’ll Lead and Build

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.

• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.

• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.

• Segment customer audiences based on behavior, preferences, and lifecycle stages.

• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.

• Coordinate campaign calendars, content requirements, and execution timelines.

• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.

• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.

• Prepare performance reports and provide actionable recommendations based on campaign data.

• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.

• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.

• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.

• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

What You Bring to the Table

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.

• Advanced English (C1) – excellent written and verbal communication skills.

• Strong analytical, communication, and problem-solving skills.

• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.

• Proven experience developing and executing customer lifecycle campaigns.

• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

• Strong understanding of customer segmentation, automated workflows, and personalized messaging.

• Experience conducting A/B testing and optimizing campaigns based on performance data.

• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.

• Ability to interpret marketing data and translate insights into actionable improvements.

• Strong attention to detail and a proactive, results-driven mindset.

• Ability to work independently and collaborate with international teams.

Benefits that Move you Forward.

We’re here to amplify your brilliance, not contain it.

• Work from anywhere with true flexibility and freedom.

• Earn in USD with compensation that matches your expertise.

• Recharge confidently with dedicated paid time off.

• Advance your career with fully covered international certifications.

• Access coworking spaces worldwide whenever you want a professional setup.

• Strengthen your English and expand your global reach.

• Connect and have fun with activities that unite our international team.

• Feel appreciated with personalized gifts and a thoughtful welcome kit.

• Grow our community and earn through our referral program.

At Pearster, your journey matters, and we’re here to help you go further than you imagined.