Paid Media Lead: Multi-Platform Funnel Architect

TransPerfect; Medellín; On-site; COP 277,675,000 - 401,086,000; Full time

Job summary

TransPerfect is seeking a Paid Media Lead to plan, deploy, and optimize cross‑platform campaigns. You’ll think through the funnel, invent new ways to attract quality leads, and drive them toward sales readiness.

This role blends hands‑on platform work with strategic thinking about how paid fits into the broader journey. You’ll own technical craft—structure, targeting, bidding, testing, and analytics—and collaborate with the Senior Director of Creative Performance Marketing to turn briefs into

Qualifications

• 5+ years of hands-on paid media experience across multiple platforms.
• Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Experience with at least two of Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms.
• Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads.
• Creative instinct: opinions about ad copy, hooks, and concepts with proven impact.
• Creative problem solving around lead acquisition and audience reach.
• Strong grip on conversion tracking (pixels, server-side, GA4).
• Experience building custom audiences, lookalikes, and account-based targeting.
• Structured A/B testing and data-driven optimization.
• Comfortable in dashboards and pulling your own data.
• Bachelor's degree

Responsibilities

• Plan campaign architecture across platforms with funnel intent and matching audience, creative, and CTA logic.
• Reach new audiences and test platforms/formats to grow lead quantity and quality.
• Design retargeting and lifecycle audiences synced with email nurture and sales outreach.
• Collaborate with marketing on lead qualification and handoff to sales.
• Contribute creative direction to ad concepts and copy with our creative resources.
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, TikTok.
• Set up and manage audience targeting including custom audiences and lookalikes.
• Own bid strategy selection and budget pacing across campaigns.
• Track UTMs, traffic assets, and naming conventions consistently.
• Set up conversion tracking (pixels, server-side, offline conversions) and verify GA4 truth.
• Run structured A/B tests and share learnings with the team.
• Pull data, build reports, and present what's working and what isn't.

Skills

5+ years paid media experience across多

Education

Bachelor's degree

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

YouTube

Job description

TransPerfect is seeking a Paid Media Lead to plan, deploy, and optimize cross‑platform campaigns. You’ll think through the funnel, invent new ways to attract quality leads, and drive them toward sales readiness.

This role blends hands‑on platform work with strategic thinking about how paid fits into the broader journey. You’ll own technical craft—structure, targeting, bidding, testing, and analytics—and collaborate with the Senior Director of Creative Performance Marketing to turn briefs into