Life Sciences Marketing Lead – Audience Engagement

Transperfect; Medellín; On-site; COP 381,934,000 - 572,902,000; Full time

Job summary

TransPerfect is seeking a Life Sciences Marketing Lead for Audience Engagement. The role focuses on strategic storytelling, owning end-to-end audience programs, webinars, and social leadership across LinkedIn and industry platforms.

You will translate complex solutions into engaging narratives and build multi-channel campaigns that educate and convert in a global Life Sciences context. You'll partner with product, sales, and customer success, coaching SMEs into strong speakers and repurposing

Qualifications

• 5+ years in product marketing, audience engagement, content marketing, or demand generation in B2B contexts.
• Proven experience hosting and producing webinars, virtual events, or podcasts with measurable impact.
• Exceptional writing and storytelling; ability to simplify complex topics for diverse audiences.
• Strong knowledge of social media strategy and LinkedIn best practices for B2B audiences.
• Analytical mindset; uses data to refine strategies and prove ROI.
• Collaborates cross-functionally with SMEs, product teams, and sales.
• Comfort with marketing automation and webinar platforms (HubSpot, Marketo, ON24, Zoom).

Responsibilities

• Own audience strategy and engagement programs targeting pharma, biotech, medical devices, and CROs.
• Design content programs addressing Life Sciences challenges and AI adoption.
• Develop segmented nurture campaigns to move audiences from awareness to pipeline.
• Lead webinars, virtual events, and podcasts from concept to reporting.
• Coach SMEs into compelling speakers and surface stories to educate and convert.
• Collaborate with product, sales, and customer success to extend program life.
• Plan pre-event, live, and post-event content activation; track performance metrics.

Skills

Product marketing

Audience engagement

Webinars & events

Storytelling

Social media strategy

Cross-functional collaboration

Marketing automation

Tools

HubSpot

Marketo

ON24

Zoom Webinar

Job description

TransPerfect Is More Than Just a Job…

Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.

About the Role

We're looking for a strategic storyteller and audience-first marketer to build TransPerfect's voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement, you'll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.

This isn't a traditional demand gen role. You'll own the full spectrum of direct audience engagement—from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences. You'll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.

If you've built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content—this role is for you.

What You'll Own

Audience Strategy & Engagement Programs

• Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs
• Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption
• Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights
• Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences

Webinars & Virtual Events (End-to-End Ownership)

• Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts
• Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes
• Partner with product, sales, and customer success teams to surface stories and insights that educate and convert
• Design pre-event, live, and post-event content activation strategies that extend the life of every program
• Track performance metrics: registration, attendance, engagement, and pipeline contribution

Content Activation & Social Leadership

• Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility
• Repurpose long-form content (webinars, whitepapers, case studies) into micro-content, short-form video, speaker spotlights, and industry commentary
• Build and manage ongoing social programs: event amplification, customer success stories, regulatory trend commentary
• Cultivate internal participation in social and webinar programs to expand our reach and authenticity

Email & Digital Campaigns

• Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives
• Optimize targeting, messaging, and conversion performance in partnership with the Life Sciences Marketing Manager
• Build segmented email journeys that nurture audiences based on role, challenge, and buying stage

Partnerships & External Visibility

• Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage
• Collaborate with industry organizations, partners, and media on joint content initiatives and co-marketing programs
• Work with customer success and sales to surface client stories, case studies, and testimonials
• Support external visibility through joint webinars, guest articles, and strategic content partnerships

What Makes This Role Unique

• Creative autonomy: You'll have the freedom to experiment, test new formats, and build programs from the ground up
• Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences—a high-growth, high-stakes sector
• Cross-functional collaboration: You'll work closely with some of the smartest people in language services, regulatory, and clinical operations
• Global scope: You're building engagement strategies for a global audience across multiple markets and languages

Success in This Role Looks Like

• Consistent webinar programs with strong attendance and engagement rates
• Growing social media presence and community engagement in Life Sciences channels
• Measurable pipeline contribution from audience engagement initiatives
• Internal SMEs actively participating as speakers and thought leaders
• Content programs that sales teams actually use and reference

Job requirements

Required skills and experience:

• 5+ years in product marketing, audience engagement, content marketing, or demand generation—preferably in SaaS, translation/localization, or B2B professional services
• Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact
• Exceptional writing and storytelling skills—you can take complex topics and make them accessible, engaging, and actionable
• Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences
• Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI
• Experience working cross-functionally with SMEs, product teams, and sales to develop educational content
• Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar)

Preferred skills and experience:

• Life Sciences industry experience or familiarity with pharmaceutical, biotech, or medical device marketing
• Video production and editing skills for creating social-first content
• Experience with content repurposing strategies and multi-channel activation
• Background in community building or customer advocacy programs

About You

You're organized, efficient, and detail-oriented—but you're also a creative thinker who sees opportunities where others see obstacles. You don't just execute campaigns; you design experiences. You're energized by turning complex ideas into compelling stories, and you know how to make subject matter experts shine. You're comfortable hosting a live webinar one day and analyzing engagement data the next.

Most importantly, you believe that great marketing starts with genuinely understanding your audience—what they care about, what keeps them up at night, and how you can help.