Key Account Strategist: Mid-Size & Impulse Growth

Redbull; Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Red Bull in Bogotá seeks a National Key Account Specialist to support the KA Manager in implementing the company’s sales strategy across key customers, with emphasis on Mid-size accounts (high potential) and the Impulse channel.

The role involves data-driven analysis, annual planning, price strategy execution, and leading negotiations to drive profitability and growth within the beverage category.

Qualifications

• University Degree, preferably Economics/Business Administration.
• 5 years professional experience in Key Account execution and negotiation / or Field Force Management, ideally FMCG/beverage.
• Cross-functional experience in Trade Marketing / Consumer Marketing is a plus.
• Strong network of existing contacts & trade relationships.
• Linguistic skills: Strong command of English. Other languages useful.

Responsibilities

• Support KA Manager on the implementation of Red Bull’s commercial strategy at all key customers.
• Execute short & mid-term customer strategies in line with the national sales policy with focus on mid-size accounts and Impulse channel.
• Implement national price strategies in mid-size accounts with high potential and Impulse channel.
• Analyze data sources (Nielsen, customer data) to derive customer growth opportunities.
• Plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop annual business & effective promotion plans with mid-size accounts and high volume potential.
• Prepare yearly negotiations with focus on Red Bull’s sales drivers and spend strategy.
• Track volume & profitability targets using existing sales reports and discuss promotions with customers.
• Collaborate cross-functionally to build category strategies and strong supplier partnerships.

Job description

Red Bull in Bogotá seeks a National Key Account Specialist to support the KA Manager in implementing the company’s sales strategy across key customers, with emphasis on Mid-size accounts (high potential) and the Impulse channel.

The role involves data-driven analysis, annual planning, price strategy execution, and leading negotiations to drive profitability and growth within the beverage category.