Key Account Specialist (Bogotá/Medellín)

Red Bull; Bogotá; Vor Ort; COP 120.000.000 - 180.000.000; Vollzeit

Zusammenfassung

Red Bull Colombia is seeking a National Key Account Specialist to drive the KA sales strategy, focusing on Impulse and mid-size accounts. Build strong customer relationships, analyze trends, and collaborate with internal teams to reach aggressive growth targets.

The role demands hands-on leadership, strategic thinking, and the ability to align with customers to improve profitability. English proficiency and a robust FMCG network are highly valued.

Qualifikationen

• University degree in Economics or Business Administration.
• 5+ years of Key Account execution or field force management experience.
• Experience supporting Category Management is a plus.
• Cross-functional experience in Trade Marketing / Consumer Marketing is a plus.
• Excellent network of trade relationships.
• Strong command of English; additional languages helpful.

Aufgaben

• Support KAM on implementing Red Bull’s commercial strategy at key customers.
• Develop and execute short- and mid-term customer strategies for mid-size accounts and Impulse channel.
• Lead yearly negotiations with key mid-size customers in modern trade and Impulse channels.
• Plan and monitor trade spend and forecast to hit profitability targets.
• Create compelling decks to establish Red Bull as category leader.
• Collaborate with Trade Marketing and cross-functional teams to align customer strategies.

Kenntnisse

English (Strong)

Negotiation

Analytical skills

Presentation skills

Strategic thinking

SAP

BI

Ausbildung

University Degree (Economics/Business Administration)

Tools

SAP

BI tools

Jobbeschreibung

• Full-time
• Travel: 0-10
• Organization: Red Bull Colombia
• Job type: Permanent

Company Description

Bringfullsupport to theNational Key Account Managerwiththe development, implementation & tracking of Red Bull’s sales strategyfor the KA business and with a special focus on Impulse channel and middle high potential accounts. Thereby delivering sales,volume& profitabilitytargets forthese middle size accounts and Impulsechannelare crucial responsibilities.

This role requires a ‘hands-on’person& team playerin order toexecute and properly align with internal and externalcostumersin the Master DPs commercialteamsaggressive goalsalready settled for the KA business& deliveries on key initiatives.

The NationalKeyAccountspecialistneedsto executeand support themedium-term vision designed by the KA Manager, based onthoroughunderstanding of customers,trends& opportunitieswith attention to detail. The person needs to feel comfortablecommunicating and aligningthis vision with internal and externalcostumers,getting feedback,identifying & exploiting opportunities &to achievebusiness advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course. A creative,analytical& challengingpersonality, oriented towards actions, whois able tobuild strong strategic customer relationships &to collaboratewithin the company cross-functional & international.

Job Description

STRATEGY

Support KAManageronthe implementation of Red Bull’s commercial strategy at all key customers.

Executeshort & mid-term customer strategies in line with the overall national sales policyand with a special focus onMid-sizeaccounts with a high potential and Impulse channel.

Implement national price strategies accordinglyinMid-sizeaccounts with high potential andImpulsechannel.

ANALYSIS & PLANNING

Continuously plan sales forecast & prepare trade spend budget to hit profitability targets.

Develop annual business & effective promotion planswithmid sizeaccounts with high volume potential and impulse channel.

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.

Produce excellent conceptual selling decks &establishRed Bull as the category leader.

EXECUTION

Conduct & lead yearly negotiation process at keymid sizecustomersmainlyinthe modern trade and Impulse channels.

Agree with customer on Red Bull’s Perfect Store concept.

TRACKING

Continuously track & adjust volume & profitability targets by using existing sales reports.

Prepare & discuss success of executed plans (e.g.promotions) with customer & show Red Bull’s contribution tocustomer’s business.

Use the Perfect Store Audit to manage the execution in store effectively.

COLLABORATION

Continually search to understand customer needs better & respond withprogrammes(in line with the brand equity) that are mutually beneficial.

Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth.

Strive for Category Captaincy with key strategic retailers within the energy category.

Build strong intercompany networks &establisha close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells.

Qualifications

• University Degree, preferably Economics/Business Administration.

A proventrack recordof5years professional experience in Key Accountexecution and negotiation&/or Field Force Management, ideally with FMCG/beverage background.

ExperiencesupportingCategory Management preferred.

Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory).

Excellent network of existing contacts & trade relationships.

Strategic ability:Can develop specific, valuable, innovative & commercially focused strategies but also grasp the ‘bigger picture’.

Commercial acumen:Understanding ofsales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results.

Analytical skills:Planningandnegotiation skills with anunderstanding of financialbottom lineimplications of sales & marketing decisions. Able toanalysesales & customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer & Red Bull.

Negotiation experienced:Successful front line retail negotiation experience & problem-solving skills.

Presentation skills:Demonstrategreat presentation skills that provide highly relevant & commerciallyviablestrategies or processes in a clear, concise & empowering way.

Linguistic skills:Strong command of English. Other languages useful too.

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