Key Account Strategist – Mid-Size & Impulse Growth

Red Bull; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Red Bull Colombia is seeking a National Key Account Specialist to drive the KA sales strategy, focusing on Impulse and mid-size accounts. Build strong customer relationships, analyze trends, and collaborate with internal teams to reach aggressive growth targets.

The role demands hands-on leadership, strategic thinking, and the ability to align with customers to improve profitability. English proficiency and a robust FMCG network are highly valued.

Qualifications

• University degree in Economics or Business Administration.
• 5+ years of Key Account execution or field force management experience.
• Experience supporting Category Management is a plus.
• Cross-functional experience in Trade Marketing / Consumer Marketing is a plus.
• Excellent network of trade relationships.
• Strong command of English; additional languages helpful.

Responsibilities

• Support KAM on implementing Red Bull’s commercial strategy at key customers.
• Develop and execute short- and mid-term customer strategies for mid-size accounts and Impulse channel.
• Lead yearly negotiations with key mid-size customers in modern trade and Impulse channels.
• Plan and monitor trade spend and forecast to hit profitability targets.
• Create compelling decks to establish Red Bull as category leader.
• Collaborate with Trade Marketing and cross-functional teams to align customer strategies.

Skills

English (Strong)

Negotiation

Analytical skills

Presentation skills

Strategic thinking

SAP

BI

Education

University Degree (Economics/Business Administration)

Tools

SAP

BI tools

Job description

Red Bull Colombia is seeking a National Key Account Specialist to drive the KA sales strategy, focusing on Impulse and mid-size accounts. Build strong customer relationships, analyze trends, and collaborate with internal teams to reach aggressive growth targets.

The role demands hands-on leadership, strategic thinking, and the ability to align with customers to improve profitability. English proficiency and a robust FMCG network are highly valued.